Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
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Why It’s Crucial to Know Your Promoted Social Media Audience
I’m often struck by how many ads I see across social networks that I find completely out of place. Often times, a company might focus...
The Top 10 Things You Should Know About Twitter
Twitter had a very interesting 2013. As the micro-blogging site continued to gain users, about 30 million or so active users within the last year,...
How to Get More Followers On Your LinkedIn Company Page With Jason Miller
In a recent interview from San Francisco, Search Engine Journal’s Murray Newlands talks to LinkedIn Senior Content Marketing Manager Jason Miller about ways to boost your...
What’s Next For Social Media Darling Buffer: An Interview with Co-Founder Leo Widrich
Buffer, the startup behind a scheduling platform for social media sharing, has been all over the news lately since they published all employees’ salaries as part...
Social Media Success Requires A Company-Wide Effort: Interview With Tom Rhoton
As part of our SEJ interview series, Tom Rhoton of EveryoneSocial joins us to discuss the importance of social media being a company-wide initiative. Typically companies...
INFOGRAPHIC: The State of Social Business
According to this new infographic from Brian Solis, the state of social business is a relatively positive one. Some of the key statistics include: 78%...
Organizing Successful Google+ Hangouts: Interview With Deborah Anderson
As part of our SEJ interview series, Deborah Anderson of MyBlogGuest joins us to discuss the ins and outs of organizing successful Google+ Hangouts. Deborah is...
Google Has Reduced Authorship Rich Snippets By 15 Percent
Matt Cutts, Google’s head of search spam, stated months ago Google Authorship rich snippets would soon see a 15 percent reduction. We reported on this...
Engagement Is Killing Your Social Media Strategy: Interview With Annalise Kaylor
As part of our SEJ interview series, Annalise Kaylor of Aim Clear discusses her bold theory that engagement is actually killing your social media strategy....
Is there ROI in Social Media? Really?
Many people question the value of social media. Is there a quantifiable ROI? Can you measure a clear return on investment, as you can with...
Facebook Begins Testing Auto-Playing News Feed Video Ads
Facebook has announced they will begin testing auto-playing News Feed video ads for a limited number of accounts starting this week. Facebook has been refining their...
Beyond Search & Social: Online Marketing in 2014
Can you project what Social Media will do for SEO? In recent conversations with social media visionary Brent Csutoras, we discussed a question that I...
The Best Pinterest Place Pins Examples and Why Your Business Should Use Them
After some unusual site activity last week including a period of network down time, Pinterest Business launched their new interactive map pins, or ‘Place Pins’....
Holiday Gift Guide for the Social Media Pro in your Life
Gone are the days when a company’s social media campaign were left to a lone marketer or PR person. Because social media has become such...
Content Marketing with The New Instagram Direct
Just a month ago the ephemeral messaging service Snapchat turned down a massive $3 billion cash offer from Facebook—a move that left many people surprised,...
Increasing Audience Engagement: Google+ vs. Pinterest
Today, digital inventiveness in social media and mobile platforms adds value to the rich and emotional connection between people and the brands they love. In...
Target Tests An Online Store Powered By Pinterest, Called The ‘Awesome Shop’
Retailer Target is taking a new approach to e-commerce with the launch of an online storefront powered by Pinterest recommendations. Target’s “Awesome Shop” is refreshed...
Turn Google+ Content Into Ads On Google Display Network With New +Post Ads
In their first attempt to monetize Google+, Google made an announcement today about the introduction of +Post ads. These new ad units allow users to...
Trade Your Prozac for Pinterest: 92% Say Pinterest Makes Holidays Less Stressful
If you haven’t gotten a refill on your Prozac or Xanax prescription and aren’t enjoying alcoholic beverages more than usual, congratulations. You somehow have managed...
Top 5 Social Media Fails of 2013
Last year we shared an infographic about the greatest Social Media fails of 2012. The content was received very warmly by the community and we...
Facebook Promotions: 5 Things That Are Still Illegal
In July, I wrote an article called “5 Things You Probably Didn’t Know are ‘Illegal’ on Facebook.” Since it was published, just a couple of...
Twitter Announces Ad Retargeting Feature Called ‘Tailored Audiences’
In an announcement made on their blog yesterday, Twitter is releasing a new product for their advertisers called “tailored audiences.” After testing tailored audiences for...
7 Useful WordPress Twitter Plugins
Love it or hate it, the microblogging service that started back in 2006 has made an undeniable impact not only in the world of social...
5 Unexpected Brands that are Kicking Social Media Butt on Pinterest {and What Makes Them Successful}
I love Pinterest. I can’t help it. Recipes? DIY Projects? Craft ideas? Sign me up! Then again, I am the definition of a typical Pinterest...
Yelp Lawsuit Could Mean Guest Reviewers Can Get Back Pay
A recent class action lawsuit filed in California could result in getting unpaid wages for Yelpers, or Yelp Reviewers. The lawsuit states that the Fair Labor Standards...
Are Google+ Ripples a Worthwhile Feature?
In the beginning, people just didn’t know about Google+ Ripples, and so their popularity was naturally slow to grow. However, Ripples have now been an...
Quality Content Trumps Memes: Facebook Updates News Feed To Show More Relevant News
Facebook released an FYI on their Newsroom today indicating their intention helping users find more relevant news to talk about in the News Feed. The article...
Topsy, A Leading Twitter Search And Analytics Company, Purchased By Apple For $200 Million
Topsy, one of the last remaining Twitter search and analytics companies, has been purchased by Apple for $200 million as reported today by the Wall...
13 Things You Should Know About the ‘Word of the Year’ – Selfie
Did you hear the news? Selfie has been named the international Word of the Year 2013 by Oxford Dictionaries in both the the UK and...
10 Reasons Your Company Sucks At Pinterest
According to a November 5th report from Business Insider, “Pinterest Is Now The Fastest Growing Content-Sharing Platform.” In fact, content sharing on Pinterest has risen...