Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Content Marketing with The New Instagram Direct
Just a month ago the ephemeral messaging service Snapchat turned down a massive $3 billion cash offer from Facebook—a move that left many people surprised,...
Increasing Audience Engagement: Google+ vs. Pinterest
Today, digital inventiveness in social media and mobile platforms adds value to the rich and emotional connection between people and the brands they love. In...
Target Tests An Online Store Powered By Pinterest, Called The ‘Awesome Shop’
Retailer Target is taking a new approach to e-commerce with the launch of an online storefront powered by Pinterest recommendations. Target’s “Awesome Shop” is refreshed...
Turn Google+ Content Into Ads On Google Display Network With New +Post Ads
In their first attempt to monetize Google+, Google made an announcement today about the introduction of +Post ads. These new ad units allow users to...
Trade Your Prozac for Pinterest: 92% Say Pinterest Makes Holidays Less Stressful
If you haven’t gotten a refill on your Prozac or Xanax prescription and aren’t enjoying alcoholic beverages more than usual, congratulations. You somehow have managed...
Top 5 Social Media Fails of 2013
Last year we shared an infographic about the greatest Social Media fails of 2012. The content was received very warmly by the community and we...
Facebook Promotions: 5 Things That Are Still Illegal
In July, I wrote an article called “5 Things You Probably Didn’t Know are ‘Illegal’ on Facebook.” Since it was published, just a couple of...
Twitter Announces Ad Retargeting Feature Called ‘Tailored Audiences’
In an announcement made on their blog yesterday, Twitter is releasing a new product for their advertisers called “tailored audiences.” After testing tailored audiences for...
7 Useful WordPress Twitter Plugins
Love it or hate it, the microblogging service that started back in 2006 has made an undeniable impact not only in the world of social...
5 Unexpected Brands that are Kicking Social Media Butt on Pinterest {and What Makes Them Successful}
I love Pinterest. I can’t help it. Recipes? DIY Projects? Craft ideas? Sign me up! Then again, I am the definition of a typical Pinterest...
Yelp Lawsuit Could Mean Guest Reviewers Can Get Back Pay
A recent class action lawsuit filed in California could result in getting unpaid wages for Yelpers, or Yelp Reviewers. The lawsuit states that the Fair Labor Standards...
Are Google+ Ripples a Worthwhile Feature?
In the beginning, people just didn’t know about Google+ Ripples, and so their popularity was naturally slow to grow. However, Ripples have now been an...
Quality Content Trumps Memes: Facebook Updates News Feed To Show More Relevant News
Facebook released an FYI on their Newsroom today indicating their intention helping users find more relevant news to talk about in the News Feed. The article...
Topsy, A Leading Twitter Search And Analytics Company, Purchased By Apple For $200 Million
Topsy, one of the last remaining Twitter search and analytics companies, has been purchased by Apple for $200 million as reported today by the Wall...
13 Things You Should Know About the ‘Word of the Year’ – Selfie
Did you hear the news? Selfie has been named the international Word of the Year 2013 by Oxford Dictionaries in both the the UK and...
10 Reasons Your Company Sucks At Pinterest
According to a November 5th report from Business Insider, “Pinterest Is Now The Fastest Growing Content-Sharing Platform.” In fact, content sharing on Pinterest has risen...
25 Of The Most Engaged Brands On Instagram
Ah, Instagram. Why do we love you so much? Each of the Top 25 Brands on Instagram could probably give us 25 reasons why they...
Using Social Media As A Public Relations Tool: Interview With Allie Freeland
As part of our SEJ interview series, Allie Freeland of iAcquire discusses the opportunities available to businesses in using social media as a public relations...
The Real Future of Social is Search
I’m sure a lot of people would argue that it’s the other way around – that search’s future is social. Either way, the two fields...
Social Media Marketing Myths Your Company Should Overcome
There is no shortage of advice about the role social media marketing should play in a company’s overall marketing plan. Unfortunately, that advice is often...
3 Things Missing From Your Facebook Marketing Strategy
Marketing on Facebook is difficult. On average, social conversion rates are 0.71 percent, while email conversions are around 3.19 percent. It’s not uncommon for marketers,...
How Will Twitter Make Money, Thoughts On Their IPO: Interview With Greg Finn
As part of our SEJ interview series, Greg Finn of Cypress North leads a discussion about how Twitter will make money in light of their...
Facebook, Pinterest, and Twitter Traffic Referrals up 54%+ in Past Year
A report released by my company, Shareaholic, a social plugin service used by 200,000 publishers reaching 250 million people monthly, reveals referral traffic trends from 8...
Pinterest Releases First Official APIs
Pinterest announced today that it is releasing its first official APIs with a few select partners, including: AllRecipes BuzzFeed Disney sites Babble and BabyZone Mashable ModCloth NBC News...
A Pin is Worth 25% More In Sales This Year, Piqora Reports
New data released by Piqora and TechCrunch states that pins may have more selling power than tweets or content on Facebook. The report states that a...
Are Twitter Ads Useless?
Twitter rocked markets this week with a spectacular initial showing. But how do Twitter ads measure up against Facebook ads? Is it worth spending your...
Google Authorship – Lethal For Low Quality Guest Bloggers
Why is everyone praising Google Authorship so much? Sure, there are a few good aspects to the program. The author pictures look really good in...
Google+ May Charge For Custom URLs in The Future
A post yesterday on Social Media Today pointed out an aspect of the new Google+ Terms of Service for its custom URLs, which it has...
Should We Be Valuating Social Media Users by Stock Prices?
According to a new post by Forbes, a social media user can be given a dollar value. Their calculations on Linkedin, Twitter, and Facebook’s stock...
Facebook Rolls Out New Like & Share Buttons; Partner Categories
Facebook made a couple of announcements today, both applicable to marketers, especially around the holidays: New Partner Categories For Facebook Ads This new update allows...