Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
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Study Reports 40% of Top Instagram Videos Were Brand-Created
A new study announced by Unruly reports that 40% of the top 1,000 Instagram videos were created and published by brands like MTV. Many of the...
Facebook Mobile App Ads Now Have Video, Cost-Per-Action Pricing
The Facebook Developers blog announced two changes to mobile ad options for advertisers today, both aim toward increasing the efficiency of mobile ad campaigns, specifically...
Are Facebook Video Ads a Clueless Concept?
Facebook users are relentlessly bombarded with advertising. First, there were the ads on the side of the page, tailored to your interests based on location,...
Retail Advertisers on Facebook Average 152% ROI; 162% ROI on iOS
A new report by Nanigans, an ad platform based on optimization for ROI, states that retail advertisers who have campaigns on Facebook have experienced a...
Twitter Opens Direct Messaging to Anyone; Will This Be a New IM Platform?
Twitter rolled out a new option this week: profiles can choose to let anyone direct message them, even Twitter users they don’t follow. Previously, the...
Timeline Promotions vs App Promotions: What Should Your Business Choose?
Facebook recently updated their Promotion Guidelines and removed the requirement that forced business owners to use third party applications for contests. According to Facebook’s...
9 Brands That Are Perfecting Google+ Hangouts
It doesn’t hurt to maximize your presence one as many social media platforms as possible to expand your brand name. While sending out tweets, providing...
Pinterest Promoted Pins Launch Today
According to an updated post on the Pinterest blog, promoted pins are launching today. The announcement states that each promoted pin will clearly be marked...
5 Social Media Analytics Companies You Need To Check Out
GraphDive Facebook We don’t need to remind you on the importance of social media analytics for marketers and businesses. But with so many social media...
Facebook Announces New Platform to Create Ads Based on Objective
Facebook announced today via its Facebook for Business News section that it has created a new platform that will allow advertisers to create ads and...
20+ Tips to Ensure You Never Run Out of Interesting Facebook Content Ideas
If you’re like most bloggers, coming up with a blog post could sometimes be extremely demanding, as you are required to discover fresh content regularly....
Study Reports Majority of Marketers Spend Less Than 10% on Paid Social
A new study reported by eMarketer and administered by media software company STRATA reports that 92% of marketers polled only spend up to 10% of...
Using Twitter to Find Link Prospects
With a more emphasis on social networks than ever before, getting links from the right kind of people and websites has never been more important....
Instagram Announces Ad Rollout
Instagram announced via its Tumblr blog yesterday that it will begin rolling out advertisements that users will see in their feed. Mentioning that it now...
Bing Image Search Results Now Display Pinterest Boards
Bing announced on its search blog today that it now directly displays Pinterest board collections in its image search results. The Pinterest board results appear...
Users Can Now Search Facebook Graph For Status Updates and Posts
The Facebook newsroom announced today that users can now utilize graph search to search Facebook posts and status updates by their friends as well as...
Track Conversion through Facebook
Many people don’t like using Facebook as a marketing tool, because they don’t see the value or ROI. It turns out you can track conversion...
Facebook to Show More Relevant Ads in News Feed
Facebook released an update about the changes it is making to the way it displays ads in users’ news feeds, according to Hong Ge, Engineering...
Google Hotel Finder & The War for Hotel SERP Listings
Have you tried searching for a hotel lately on Google? If you have, you noticed a plethora of new Google hotel related search results. This...
Why Every Business Should Use Facebook
The majority of businesses have some kind of presence on Facebook but how many are really utilizing the social media giant for its full potential?...
New Move by Twitter: Universal Search Results
Finally! Twitter has finally announced it is launching Universal Search Results. The roll out will happen in waves, which means some users have to wait....
Twitter’s 6 Greatest Acquisitions
If you thought that Yahoo! had been on a serious spending spree, then you really haven’t been keeping tabs on Twitter. Ever since the social...
How Do Google Hangouts on Air Affect Search Traffic
Google Hangouts on Air are a tremendous tool for building connections online. However, you might not have considered how Google Hangouts on Air can also...
Google+ Now Used in YouTube Comments
The official YouTube blog announced today that it is now utilizing Google+ to better moderate all comments on videos. YouTube said this change was to...
The Future of Traffic and Content with Jon Morrow (Video)
Jon Morrow is the Associate editor of Copyblogger and the creator of Boost Blog Traffic. His guests post have resulted in thousands of dollars in...
How Creative Cross Training Can Improve your Writing
As marketers, we often lose sight of the fact that we’re artists. Business is quickly becoming a blend of art, entertainment, and marketing. Creativity plays...
Facebook Developing AI Team to Better Understand Users
According to MIT’s Technology Review, Mike Schroepfer, CTO of Facebook, claims that a need for better understanding the type of content users are searching for...
Wanna Get on the Vine Bandwagon? 12 Brands That are Doing it Right!
Engage customers through social media is no easy task, especially with so many platforms competing to capture the short attention span of consumers. While Facebook,...
9 Great (and 1 Horrible) Pinterest Pages – Case Study
Our compilation of the best and the worst We recently got hooked to Pinterest. What’s not to like about a social site that’s churning out...
5 Keys to Building an Addictive Personal Brand
(Image Source: http://www.flickr.com/photos/selva/7637352/sizes/m/in/photostream/) The other afternoon I came home to a string of tweets and I saw this, This made me want to dissect...