Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
The Real Future of Social is Search
I’m sure a lot of people would argue that it’s the other way around – that search’s future is social. Either way, the two fields...
Social Media Marketing Myths Your Company Should Overcome
There is no shortage of advice about the role social media marketing should play in a company’s overall marketing plan. Unfortunately, that advice is often...
3 Things Missing From Your Facebook Marketing Strategy
Marketing on Facebook is difficult. On average, social conversion rates are 0.71 percent, while email conversions are around 3.19 percent. It’s not uncommon for marketers,...
How Will Twitter Make Money, Thoughts On Their IPO: Interview With Greg Finn
As part of our SEJ interview series, Greg Finn of Cypress North leads a discussion about how Twitter will make money in light of their...
Facebook, Pinterest, and Twitter Traffic Referrals up 54%+ in Past Year
A report released by my company, Shareaholic, a social plugin service used by 200,000 publishers reaching 250 million people monthly, reveals referral traffic trends from 8...
Pinterest Releases First Official APIs
Pinterest announced today that it is releasing its first official APIs with a few select partners, including: AllRecipes BuzzFeed Disney sites Babble and BabyZone Mashable ModCloth NBC News...
A Pin is Worth 25% More In Sales This Year, Piqora Reports
New data released by Piqora and TechCrunch states that pins may have more selling power than tweets or content on Facebook. The report states that a...
Are Twitter Ads Useless?
Twitter rocked markets this week with a spectacular initial showing. But how do Twitter ads measure up against Facebook ads? Is it worth spending your...
Google Authorship – Lethal For Low Quality Guest Bloggers
Why is everyone praising Google Authorship so much? Sure, there are a few good aspects to the program. The author pictures look really good in...
Google+ May Charge For Custom URLs in The Future
A post yesterday on Social Media Today pointed out an aspect of the new Google+ Terms of Service for its custom URLs, which it has...
Should We Be Valuating Social Media Users by Stock Prices?
According to a new post by Forbes, a social media user can be given a dollar value. Their calculations on Linkedin, Twitter, and Facebook’s stock...
Facebook Rolls Out New Like & Share Buttons; Partner Categories
Facebook made a couple of announcements today, both applicable to marketers, especially around the holidays: New Partner Categories For Facebook Ads This new update allows...
9 Awesome Uses That Make Twitter Exceptional
Most folks use Twitter to keep up with friends or rant about whatever’s currently rubbing them the wrong way. But, there are so many other...
Should Your Brand Be on Myspace?
In case you missed the news, Myspace is making a comeback. Don’t make an appointment to get your eyes checked. You read that correctly. Myspace,...
Check Out What These 6 Brands Did During the Recent Facebook Crash
Did you wake up the morning of Monday October 21, 2013 and think the world was over? You weren’t the only one heart broken because...
The First Ever YouTube Music Awards: What it Means For Marketers
The YouTube Music Awards happened for the first time ever last night, and from the looks of reviews from GigaOM, the Los Angeles Times, and...
AdWords or Facebook: That’s the Question!
There has been a great deal of discussion lately about whether AdWords or Facebook Ads are more effective. The reality is, each has its place...
Getting Your Content Shared On Social Media: Interview With David Zheng At #Pubcon 2013
Sponsored by CopyPress, “Centralize Your Content Performance.” In an interview conducted at Pubcon 2013 in Las Vegas, David Zheng of KloutFire explains how to get your content...
Maximizing Social Advertising for Lead Gen, Engagement & ROI
With thanks to Lauren Vaccarello, VP of Marketing at AdRoll & Aaron Levy, PPC Team Lead at SEER, for their interactive session at #SESSF about Social...
How To Measure Success On Social Media: Interview With Alan K’necht At #Pubcon 2013
A big thanks to our Pubcon 2013 SEJ Lounge sponsor, Paygrip: “the most powerful payment processing platform in the world.” In an interview conducted at...
How Social Signals Enhance Online Authority: Interview With Eric Enge At #Pubcon 2013
Sponsored by Majestic SEO, “Bigger, Better, Faster.” In an interview conducted at Pubcon 2013 in Las Vegas, Eric Enge of Stone Temple Consulting discusses how social signals work...
Are Tide’s Spooktacular Vines Effective?
Vine is still a relatively new medium, but Twitter’s six-second mobile-social video platform has become increasingly popular amongst not just users, but brands as well....
How To Get Interactions On Twitter
I’m a fanatic when it comes to Twitter. I love it. Over the past month I have been trying hard to push @organize a handle for a...
Google+ Rolls Out Upgrades to Photos, Video Chat, and More
At a press event yesterday, Google executives announced a massive update to Google+, one which includes over 18 upgrades to existing features. Robert Hof of Forbes...
Study Reports Facebook Generates 30x More E-Commerce Customers Than Twitter
According to new research from Curebit and reported on by VentureBeat, the difference in social commerce sales between Facebook and Twitter are extraordinary. According to...
A Step by Step Guide on Using Tumblr Effectively for SEO & Social Media Marketing
Tumblr is a fantastic platform that can really benefit your brand’s marking approach if used properly. The SEO benefits are direct, and social exposure is...
Facebook To Begin Offering Custom Audiences To All Advertisers
Facebook announced Wednesday that Custom Audiences will be available to all advertisers worldwide by the end of November. Custom Audiences allows users to import their own...
Need High-Value Links? Blend Social Media and SEO Activities
Social media and search engine optimization are two of the best ways to get traffic and exposure for your website. Combined, they can create impressive...
Study Reports 40% of Top Instagram Videos Were Brand-Created
A new study announced by Unruly reports that 40% of the top 1,000 Instagram videos were created and published by brands like MTV. Many of the...
Facebook Mobile App Ads Now Have Video, Cost-Per-Action Pricing
The Facebook Developers blog announced two changes to mobile ad options for advertisers today, both aim toward increasing the efficiency of mobile ad campaigns, specifically...