Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
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Could Facebook VIP Be a Useful Marketing Tool?
We’re going to be brutally honest here. With a few exceptions, no one on Facebook cares if your car breaks down or that you’re having...
SEJ Dallas Meetup Speaker Brent Csutoras on Starting Out, Starting Over and Real Life
Brent Csutoras has been in many different roles in the social media game. As an entrepreneur, he’s founded several marketing companies. As a strategist, he’s...
The 5-Minute-A-Day Instagram Marketing Plan
Instagram can be an impressive platform for directly marketing to a target audience – especially if you offer a visual product. Like most social media platforms,...
Vine Videos Are A New Way of Marketing Your eCommerce Business
Since its inception, the Vine application has grasped the attention of various people worldwide as this mobile application enables them to record six second videos that...
Ten Factors To Consider Before Spending Money On Facebook Ads
If you’re reading this, then it’s probably because you or your company has been thinking about launching a Facebook page. This social network currently boasts...
10 Visual Texting and People Discovery Apps
In the long-time ago land of 2012, “people discovery apps” were all the rage, despite the fact that many of these companies had been networking...
You Can Now Embed Posts From Facebook
Two years ago, one of our authors, Harrison Jones said that traffic potential is increased when a YouTube video is embedded. We’ve all...
How to Use the Power of Habit to Become a More Prolific Writer
“Over time, as the daily routines become second nature, discipline morphs into habit.” – Twyla Tharp No matter how many articles you read on...
Why Best Practices Might Be Hurting You
Anyone can learn how to write or paint or play music, but the virtuosos who have historically merited our most thorough exegesis have been...
How Social Media is Changing the World
It shouldn’t be any big surprise that social media is a huge part of our daily lives. It has certainly changed the way we communicate...
Tips For Creating A Strong, SEO-Friendly Twitter Community From Nestivity CEO Henry Min
Nestivity is an innovative tool that enhances a brand, business or individual’s Twitter conversations. Rather than having one-off, short-lived exchanges of information, Nestivity enables users...
Phil Gerbyshak discusses the Art of Marketing (Video)
In this episode of Search Engine Journal TV I catch up with Phil Gerbyshak, the co-host of The Shutup Show. Highlights from our Conversation...
Why the Future of The Web Rests in the Hearts and Minds of Fanatics
For decades gatekeepers have kept creators from being able to create. You had to be chosen to publish your book, create a radio show, or...
Stand Out From Tough Competition Through Effective Social Media eCommerce Strategies
It is quite common that most of the companies have its online presence to boost sales and profit of their business. These days, lots of...
Protecting Your Social Media Accounts From Phishing
The Onion was recently hacked by the Syrian Electronic Army and it made me re-evaluate the security of my personal social media accounts and, more...
5 Lesser Known Secrets to Building Influential Connections
Spend enough time on the web and you’ll hear the advice that you need somebody influential to take an interest in what you’re doing. That’s...
5 Methods to Put the Guest Back into Guest Blogging
The release of Google’s latest major algorithm update, Penguin 2.0, has ruffled the feathers of many professional bloggers and SEO experts. Cries have gone up...
3 Ways to Leverage Facebook’s Graph Search
Facebook’s Graph Search will change the search marketing game. Search results are increasingly about connections. They are heavily reliant on consumers to share their experiences with...
How to Make Your Content More Fascinating to Your Audience
As the web gets flooded with content creators, attention has become scarce, and as a result far more valuable than it’s ever been. It’s also...
How To Get More Exposure For Your Videos On Facebook
Video marketing is killer, right? It’s one thing to spend all this time making a video for no one to know about it, let alone...
Instagram Launches Video
Instagram adds video to feeds. They added filter effects to 15-second videos/clips that can be shared in your stream. This should be big news for...
How to Use Content + Social Media for Link Building
Have you ever wanted to send out a link request to thousands of people without being a spammer? Now you can, thanks to social media....
[Infographic] The Current State of Smartphones
Smartphone have come a long way, especially since 2011 was dubbed as the year of smartphones. It always amazes me how many people are on...
4 Pillars of Thriving Online Communities
Community and engagement are popular buzzwords that scatter the social web on almost a weekly basis. But until we sit down and define what it...
How to Claim & Set Up Local Profiles: From Google+ to Yelp
Claiming and setting up local profiles is an important branding activity that has tremendous SEO value. Most websites that offer local business listings follow the...
7 Ways to Make Blogging More Complicated Than It Needs to Be
Far from its origins as a digital mode of journaling, blogging (derived from the phrase “web log”) has gained new status as a powerful content...
The Pinterest Effect: From Pin to Purchase
Did you know that from 2011 – 2012, unique visitors on Pinterest grew a whopping 286% from 700,000 to over 20 million? In fact, a...
Tumblr Now Faces the Challenge of Change
I thought I was hip with social media until a few months ago I noticed my teenage daughter had deleted her FaceBook account. When I asked...
How to Extend The Shelf Life of Your Content by Repurposing It
Most of us assume that prolific content creators are always creating something new. But that’s far from the truth. As I’ve observed some of the...
Lesser-Known Secrets for Better Social Media Results
Before we get started, we should probably cover the most important and misunderstood secret of all – there’s no one fits all approach to...