Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
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Increase Facebook Interaction Wall Post Cheat Sheet
With many Facebook marketing campaigns, while content is king, success is oftentimes dependent on the details of the execution itself. Besides knowing what kind of...
Top 5 Social Media Fails of 2012
Every experienced social media manager knows that social media can be unpredictable. Sometimes, you expect one kind of response from your social followers, but get...
10 SEO & Social Lessons from the Election
Presidential campaigns are massive marketing phenomena. An inevitable bit of fallout from every national election is the publication of hundreds or thousands of blog posts entitled...
Fortune 500 vs Inc 500: Who’s More Social
One of the many conversations I always hear at social media conferences, or within social media marketing discussions, is the fact that even though companies are starting...
Pope Benedict XVI Joins Twitter as @Pontifex; First Tweet a Blessing
It may not be doomsday, but 12/12/12 is an important date in social networking history. The Pope joined Twitter and reportedly, he had trouble sending...
7 Books to Read About Building A Community From Scratch
When a company first starts out, they have many challenges to face. Establishing a brand, marketing themselves to a particular demographic, bringing in the first...
Twitter Replaces Instagram with Twitter Photos
Not long ago we reported that Twitter had planned to roll out its own photo filtering service by the end of the year. This has...
With Instagram out of the Picture, Rumors of Twitter’s Own Photo Filtering Feature Reemerge
Twitter’s rumored own photo filtering feature is already being described as an Instagram killer, despite the fact that there is no official Twitter announcement in...
Google+ Adds Community Pages and Snapseed Vs Facebook and Instagram
With the festive season just around the corner and the spirit of sharing entering into our thoughts, Google has just added a new community focused...
Instagram and Twitter: The New Social Media Frenemies
Once, Twitter and Instagram were good pals, but the fairy tale ended, when Facebook acquired the photo sharing service, for approximately $1 billion in cash...
Generation Y Influence Peaking According to Edelman Study
The results of a study conducted by Edelman, the world’s largest public relations firm, were released today revealing the roles of major brands in the...
7 Fun Ways to Inject Holiday Spirit into Your Social Media Campaign
It’s that time of the year again. The weather’s getting cooler, the smell of pine is in the air, and people are writing wish lists...
TweetLevel: Making Sense of Twitter Influence Beyond SEO
For Twitter users with narcissistic tendencies, TweetLevel is, just like Klout, a pat on the back. Because it only analyzes Twitter, TweetLevel may seem a...
Facebook Pages Feed: What Does It Mean for Page Owners?
If you haven’t noticed already, Facebook has implemented the shiny new ‘Pages Feed.’ If you don’t see it right now, you will shortly, the network...
It’s Cyber Monday – Time for a Monday Meme
Black Friday seems to have brought its fair share of shopping glee, according to Comscore online retail spending jumped 26% to something over $1.04 Billion this...
Social Stereotypes: You Are What You Share
Remember the good ol’ days of high school where there were particular “groups” of people? In my school, the majority of people were either jocks,...
#SocialChat Discusses Social Media Automation with Patrick McKeown
On Monday, Nov. 19th, social media marketing passionistas gathered from around the globe to discuss the whys and wherefores of scheduling and automating social media posts for...
Social Doesn’t Help SEO, and That’s OK
There’s a lot of buzz in SEO about social media and its impact on SEO. True, some sites, like LinkedIn get indexed in Google’s search...
#SocialChat: The Little Social Sites You Should Not Overlook
On Monday, November 12, the #SocialChat crowd gathered to welcome Monica Wright (@monicawright) for a round in the hot seat to discuss some of the...
Search Engine Journal Getting Its Social On in Vegas
That’s right! SEJ will be well represented at Search Marketing Expo’s Social Media Marketing conference in Las Vegas in December. Yours Truly will be taking...
Four Ways to Add Life to Your Guest Posts with Social Media
As a guest blogger, you want to make an impression. The purpose of a guest blog post is to shake things up from regular programming,...
#SocialChat Discusses Social Media and the Law with Guest David Adler
On Monday evening, Oct. 22, the #SocialChat community on Twitter gathered to discuss the legal considerations businesses must keep in mind when using social media....
At 25,000 Tweets: My Thoughts About Twitter, Its Users, Business Impact, Advertising Obstacles, and Future
I remember the day I decided to sign up for Twitter. Like many other people at the time, I wondered why anyone would want to...
Social Media Monitoring: What You Need to Know
Knowing your social media marketing goals and finding the right tools to attain it is not enough. You also need to know whether your campaign...
Spotted: Facebook Profile Completion Meters
You’ve probably not felt the pressure of completing your Facebook Profile before—until today. Recently, some users started seeing a percentage meter on their Facebook Profile....
Ad Unit for Apps, Now Available to All Developers on Facebook Mobile
Earlier this year, Facebook tested a new mobile unit that was designed to enable developers promote themselves. This time, the social networking giant makes it...
#SocialChat Discusses Social Media and the Presidential Debates
On Monday, October 15th, the social media marketing brain trust also know as #SocialChat gathered to discuss the impact of social media engagement for this...
Where to Find Great Social Media Content?
Although social media can be used to leverage a brand, it is still originally designed for Internet users to connect with one another. And what’s...
Chat Emoticons Now Available on Facebook Comments
Last week, a number of users started noticing that Facebook Comments now supports chat emoticons. It doesn’t work on status update, although users and page...
Setting Up Your Social Media Marketing Goal
Many businesses launch a social media marketing program because they feel like it. They will just then be prompted to understand how it works and...