Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Social Media Outsourcing Horror Stories
I think it’s safe to say that most companies have finally become aware of how vital it is to have a well-integrated social media campaign...
Twitter’s Vine App Will Make Social SEO Campaigns More Awesome
On January 24th 2012, the world’s fastest growing social media platform, Twitter, released a new mobile application that allows for the transference of short, precise...
The Art of Local Social Media Marketing vs International Social Media Marketing
One of the biggest shifts we’ve since seen in the last year for social media marketing has been the increasing use of international campaigns. This...
#SocialChat Discusses Pinterest Marketing
On Monday, March 11th, Daniel Maloney (@DanielPMaloney), CEO of PinLeague took a turn in the hot seat to discuss the finer points of Pinterest marketing....
Is Social Media Bad For Your Phone
No doubt many of you reading this use social media sites such as Facebook, Twitter, Instagram, Pinterest and others on a daily, if not hourly...
10 Ways to Integrate Vine into your Social Media Marketing Strategy
There are some really great reasons why you should think about using Twitter’s new video sharing app to promote your business or brand. Vine is...
Why Thriving Communities Require True Fans
If you start a blog today with the intention of becoming the next Lifehacker, Problogger, or Copyblogger, you’re likely to fail. Between a lengthy head...
#SocialChat Discusses Content That Gets Shared
On Monday, March 4th, Social Media newbies and pros alike gathered around the virtual campfire to discuss content strategies that get the social share with...
#SocialChat Discusses SEO for Community Managers
On Monday Feb. 26th, Travis Wright (@teedubya) took a spin in the hot seat to discuss SEO for community managers. Mr. Wright specializes in local search,...
Social SEO Insights for the New Age of Search
“Suddenly the fingers of a man’s hand emerged and began writing opposite the lampstand on the plaster of the wall of the king’s palace, and...
Facebook’s Graph Search and Google+ for Social: Does One Have to Prevail?
Facebook and Google have been seen as separate online necessities for quite some time, but it seems as though both companies are beginning to close...
5 Social Media Marketing Strategies for eCommerce Websites in the Year Ahead
Social media has revolutionized the way we use the internet, and how we consume information. Consumers are no longer the silent majority, and media companies...
Personal and Business “Bullying” in Social Media: Ways to Manage It
It’s been a year since one of the persons I know well was attacked in social media and had to struggle with the consequences. Imagine...
#SocialChat Discusses Pinterest Marketing with Jennifer Cario
On Monday February 4th, devotees of chatting in 140 or less gathered to discuss Pinterest marketing tactics with the super-sweet, Jennifer Cario (@JenniferCario). Jennifer is...
Infographic: How Users Interact with Pinterest
There has been a great deal of buzz about marketing opportunities via Pinterest over the last year. But is the buzz about something that is...
A Glimpse into Facebook’s Graph Search
Upon returning from my lunch meeting today I noticed a new icon on my Facebook profile asking me if I wanted to start using Graph...
Beginners’ Guide to Google+
Authorship, hangouts, circles? What is all the buzz about and why do webmasters, SEOs, and business owners need to pay attention? The super savvy marketers...
Social Super Bowl Infographic
Of the major brands pulling out the big bucks for air time during the Super Bowl, who had the most potential to come out a...
Social Media Super Bowl
If fan love and great vibes have anything to do with the outcome of Super Bowl XLVII, then Search Engine Journal is ready to reveal...
Guide to Super Bowl 47 on Twitter
Okay, football fans, this is it! You’ve confirmed the gang is coming over. You’ve laid in a serious supply of buffalo wing and beer. Some...
Social Media and Customer Service: Keep Your Loyal Customers Coming Back for More
Is your business providing the most responsive customer service possible? Consumers are making decisions every day based on social media interactions. Social platforms like Facebook...
#SocialChat Discusses Hangouts on Air
Last Monday, Jan. 14th, social media marketing passionistas gathered from around the globe to discuss how to use Google’s Hangouts on Air. This week the...
Why You Suck At Social Media Networking
You heard social media networking was the key to an effective marketing campaign in today’s digital world and jumped on the bandwagon. So, where are...
Cover Your Backside in Social Media
Social media is a tremendous platform to market your business; however, to use it correctly, you need to cover your backside. We want to help...
5 Ways Social Media is Changing the Way We Interact at Trade Shows
The ease and availability of social media has changed the way people interact with each other. Businesses should realize that they can use social media...
Increase Facebook Interaction Wall Post Cheat Sheet
With many Facebook marketing campaigns, while content is king, success is oftentimes dependent on the details of the execution itself. Besides knowing what kind of...
Top 5 Social Media Fails of 2012
Every experienced social media manager knows that social media can be unpredictable. Sometimes, you expect one kind of response from your social followers, but get...
10 SEO & Social Lessons from the Election
Presidential campaigns are massive marketing phenomena. An inevitable bit of fallout from every national election is the publication of hundreds or thousands of blog posts entitled...
Fortune 500 vs Inc 500: Who’s More Social
One of the many conversations I always hear at social media conferences, or within social media marketing discussions, is the fact that even though companies are starting...
Pope Benedict XVI Joins Twitter as @Pontifex; First Tweet a Blessing
It may not be doomsday, but 12/12/12 is an important date in social networking history. The Pope joined Twitter and reportedly, he had trouble sending...