Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
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Does the Google +1 Button Signal the End of “Don’t Be Evil”?
Will Google’s +1 Button Be the Facebook Killer?
Digg Launches “Newsrooms” in Private Beta
SEJ takes a close look into Digg’s closed beta, launched yesterday. Will this be the change that finally brings the social news site back to...
Recipe Finder’s Search Engine Entering the Portal Niche
Recipe-finder.com announced on Friday that it publicly entered the recipe portal niche this month. The recipe portal niche has been fairly competitive over the past...
The Growth of Social Media: An Infographic
Scoffing at Facebook’s $82 billion valuation? Think Twitter’s done? Take a closer look at the tsunami of social media. Our SEJ infographic portrays just how...
Responsive Web Design and Facebook Fan Pages a Perfect Marriage
Ethan Marcotte coined the term Responsive Web Design and soon after wrote an amazing book on the topic. A Book Apart’s Responsive Web Design is...
The Right Way to Apologize Online
Sooner or later, we all make mistakes. Who doesn’t? It’s something that happens to everyone. Eventually we all have our slipups, blunders, misunderstandings – or...
Google +1 Button Adds Snippet and Sharing Features
The Google +1 button, the social sharing option from Google that’s seen impressive popularity since its launch, is adding two new features: snippets and Google+...
Best Conference Session Award: Mastering Facebook Marketing #OMSSF
Dennis Yu and company brought down the OMS house last week in a session on how to get a black belt in Facebook marketing.
Bing Tells Users Its Core SEO Principles
Bing is becoming a force to reckoned with. Since their Yahoo search alliance last year, Bing has managed to take a combined 30% of the...
5 Tips for Managing Social Media Campaigns across Multiple Languages
In the context of the current social media boom, e-marketers may be surprised – if not shocked – to learn that the majority of companies...
Google+ Seeing Increased Mainstream Adoption
A new study from HitWise shows which groups are adopting Google+. The data indicates that Plus is moving rapidly from experimental use to early-stage adoption.
How to Find New Internet Marketing Niches
The Internet has been around for a long time and continues to grow rapidly – in 1993, only around 1% of information exchanged through telecommunication...
Don’t Be Anti-Social When You Work from Home
For those individuals who have always dreamt of working from home, they know such an assignment comes with its highs and lows. If you run...
How to Avoid the “SPAM” Label
If you’re in marketing, there’s something that I think you should know: the next generation doesn’t like you very much. They’re sick of your TV...
How SEO and Social Media Add Up to Online Marketing Success
Social search, as defined by Wikipedia (everyone’s most trusted online source), is “a type of web search method that determines the relevance of search results...
Different People Use Social Media for Completely Different Purposes
You, as a brand or an online marketer, see social media as a channel for reaching your audience and spreading your messages. But how does...
Interview with Andrew Kardon, Co-Owner of JoeShopping.com
We continue our (hopefully inspiring and motivational) series featuring successful self-made entrepreneurs. The first interview was with Kyle James, founder of Rather-Be-Shopping. And today we...
Think You Can’t Make Social Media Mistakes?
Social media is all around us. Whether you’re a small company or a large corporation, there is a good chance you are partaking in the...
Twitter Direct Messages vs. Thank You For Your Comment Emails
There’s always a huge debate going on about the value vs. authenticity of automation in Internet marketing, but some strategies are considered ok when others...
How To Get More SEO and AdWords Clients in 2011
How do you get more clients? I went freelance just about a year ago (for the second time in my career), and though it’s been...
The Social Media Cut-ups
Humor has always been part of my persona. So, when I took my persona into the social media sphere, my sense of humor came along...
Google Social Search; the Lost Update
Can you imagine there being a change at Google that pre-dates Panda, (and subsequent incarnations) the +1 button, the attribution algo updates and few if...
Google+ Review – Can It Beat Facebook?
A good friend of mine who was one of the first people on Google+ shared a photo of his wife with me yesterday. As he...
SEO Software Startup Story: How BuzzStream Link & Social CRM Came Into Being
Paul May co-founded BuzzStream, a CRM for link building and PR/social media that allows online marketers to manage relationships and be more effective in getting...
Facebook Ads Give a Little More
Over the last year I have seen a big shift upwards in the average Facebook CPC bid price but almost as fast as they have...
Google Reaches 1 Billion MUV
Google is more than a search company these days. The variety of other mobile, local, and media-centric sites with expanding popularity show Google as the...
Should Google Have Bought Sun?
Sun Microsystems is now a part of Oracle, but they could have been a part of Google instead. Google once had the opportunity to buy...
Integrate Your Blog, Facebook Page and Group with WPBook
If you’re like me, you have a difficult time deciding which to focus your efforts on – a Facebook page or a Facebook group. I...
How Twitter Works To Impact Search Results
Twitter is incredible for so many reasons. For some, Twitter is a platform for promotion. For others, it’s a market research tool. The great thing...