Snapchat
Get the latest news updates about Snapchat and learn how to incorporate the popular messaging app into to your social media marketing mix to strengthen your brand.
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Snapchat Lets Advertisers Run Video Ads Up to 3 Minutes in Length
Snapchat is rolling out new options for advertisers, allowing them to run ads as long as three minutes.
Snapchat Introduces a New Ad Unit for Ecommerce Advertisers
Snapchat is rolling out Dynamic Ads – new ad unit designed specifically for eCommerce advertisers.
Snapchat Extends Length of Video Ads from 10 Seconds to 3 Minutes
Snapchat has substantially increased the maxmimum duration of video ads from ten seconds to three minutes.
Snapchat Introduces 3D Effects for Selfies
Snapchat is introducing a 3D camera mode that adds depth to photos taken with the front-facing cameras of certain phones.
Snapchat Introduces a 3-Step Ad Creation Tool
Snapchat is introducing a new tool, called Instant Create, that offers a simple way to create Snapchat-optimized ads.
Snapchat Gains 13 Million Daily Users – Now at 203 Million in Total
Snapchat saw significant growth last quarter, exceeding 200 million daily active users for the first time.
Snapchat is Considering Making Public Posts Permanent
Snapchat is reportedly considering the idea of introducing permanent photo and video posts.
Snapchat Launches a Desktop App for Adding Filters to Streaming Videos
Snapchat has launched a desktop app, called Snap Camera, which lets users add filters to live streams and video chats.
Snapchat Now Lets Users Delete Sent Messages
Snapchat has rolled out a new feature that lets users delete messages from chats.
Snapchat Begins Selling Tickets from SeatGeek Within its App
Snapchat has partnered with SeatGeek to introduce in-app purchases of event tickets.
Snapchat Makes Story Ads Available Through its Self-Serve Ad Manager
Snapchat is now letting marketers purchase Story Ads, formerly known as Promoted Stories, through its self-serve ads manager.
Snapchat Has New Lenses That Let Users Play AR Games
Snapchat has introduced a new set of lenses, called “Snappables,” which will let users play AR games with their contacts.
Snapchat Lets Anyone Create AR Face Lenses
With an update to Snapchat’s Lens Studio, anyone can now create custom augmented reality (AR) face lenses.
Snapchat Integrates Shopping Ads Into AR Lenses
Snapchat is letting advertisers sell products with custom AR lenses, which users can add to selfie photos and videos.
Snapchat Releases New Lenses Exclusively for iPhone X
Snapchat has released a new set of lenses designed to take advantage of the dual front-facing cameras on iPhone X.
Snapchat is Moving Back to a Chronological Feed (For Some)
Reports suggest Snapchat is in the process of bringing back its chronological feed following a polarizing redesign earlier this year.
Snapchat Now Offers Group Video Chats
Snapchat is rolling out an update that will allow up to 16 people to join a group video chat.
Snapchat Now Supports Animated GIFs from GIPHY
Snapchat has been updated with support for a new library of animated GIFs from new partner GIPHY.
Snapchat Gives Creators Access to Audience Analytics
Select creators on Snapchat are getting access to analytics data. This includes insights such as story views, engagement, and demographics.
Now You Can Share Links to Snapchat from Third Party Apps on iOS
Snapchat updated its iOS app with a feature previously only available on Android — link sharing from third-party apps.
Snapchat’s New Context Cards Make Snaps Searchable
Next time you’re curious about what you see in a Snap, new context cards from Snapchat will have the answer.
6 Things Marketers Need to Know About Snapchat Spectacles
Here’s how you can leverage Snapchat Spectacles to produce quality social media content and boost your engagement.
6 Surprising Stats from the Snapchat IPO Filing
Snap, parent company of Snapchat, is going public. Here are six statistics from Snapchat’s IPO filing that marketers will find interesting.
Snapchat Adds World Lenses
Snapchat’s newest update for iOS and Android includes several new features, including augmented reality lenses for the world around you.
Two Social Media Marketing Experts Discuss Facebook Live & Snapchat
These 2016 Pubcon interviews reveal ways you can make the most out of Facebook Live and Snapchat to amp up your social media engagement and...
#SEJThinkTank Recap: How to Use Snapchat for Any Brand
If you have thought about using Snapchat for marketing, but are unsure where to start, this is a webinar you won’t want to miss.
Behavioral Targeting Coming to Snapchat
Behavioral targeting is coming to Snapchat. That means advertisers will soon be able to target users based on their Snapchat activity.
Snapchat Geofilters: What You Need to Know
Ash Read tells you everything you need to know about Snapchat On-Demand Geofilters as well as a step-by-step guide on how to create your own.
How to be Successful in Snapchat
Snapchat isn’t for everybody. But the fairly steep learning curve and higher cost involved in building an audience brings in a high level of engagement.
This Month in Social Media: Updates from July 2016
What was your favorite social media update of July 2016?