TikTok
Get the latest news and updates on today’s fastest-growing social network, plus strategies for marketing and advertising your business on TikTok to reach their highly engaged and active users.
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TikTok Introduces More Ways To Boost Organic Content With Promote
With TikTok’s new feature, content creators can turn their existing TikTok videos into ads with a few easy taps. Read on to learn more.
TikTok Staff Can Decide What Goes Viral
TikTok confirms employees can manually boost videos’ reach by using a “heating” button, bypassing the algorithm intended to drive the TikTok experience.
TikTok’s For You Page Shows Why A Video Is Recommended
TikTok’s ‘For You’ page, the first screen people see when opening the app, will tell users why the algorithm put a video in their feed.
Is Social Media Search The New Google? How To Boost Organic Traffic In 2023
Learn how to tap into each social media platform’s algorithm to improve your search visibility.
TikTok’s New Tool Gives Businesses Helpful Audience Insights
A new business tool from TikTok uncovers audience insights that can assist with planning paid and organic content strategies.
TikTok Offers New Resources & Ad Credits For Small Businesses
TikTok is launching several initiatives to support small businesses, including tips from successful creators and $100 in ad credits.
TikTok Should Be Banned, Says US FCC Commissioner
TikTok could be facing a ban in the United States after a commissioner at the Federal Communications Commission (FCC) raised concerns over national security.
TikTok: Your Guide To Quickly Growing Followers
Whether you want to grow your page organically (or with paid tools), here are tips to grow faster and appear on your customers’ feeds.
TikTok Update Will Restrict Live Streaming To Adult Hosts
In a move intended to improve community trust and safety, TikTok is updating its livestreaming functionality to restrict hosting to users aged 18 or over.
TikTok Planning On Opening Warehouses In U.S.
More than a dozen recent LinkedIn Jobs postings suggest social media platform TikTok is getting into the warehousing and logistics business.
TikTok Adds New Photo Feature to Rival Instagram
TikTok announces it’s rolling out Photo Mode, a carousel format made specifically for sharing still images on the app.
TikTok Moves Forward With Live Shopping In US
TikTok is moving forward with plans to launch live shopping in the United States, despite an unsuccessful launch in the UK this summer.
TikTok vs. YouTube: Which Is Better For You?
Between TikTok and YouTube, which of these two highly popular video platforms makes more sense for your business?
TikTok Adds Downvote Button For Comments
TikTok is rolling out a downvote button, which allows users to flag comments that are irrelevant or inappropriate.
A Marketer’s Guide To TikTok Analytics
Learn what works for your brand on this popular platform with the help of TikTok Analytics. Here’s a guide to getting the data you need.
TikTok Increases Length Of Video Descriptions
TikTok creators have more ways to optimize their content for users’ searches, thanks to a significant increase in the length of video descriptions.
TikTok Marketing 101: How To Get Started
Grow your business on the social platform that’s taking the world by storm. If you’re not too familiar with TikTok, here’s where you should start.
How To Use TikTok Search To Find Content, Community, And Creators
Use TikTok as a search engine for your brand to fuel collaborations and creative content.
TikTok Introduces 3 Types Of Shopping Ads
TikTok continues its e-commerce push with the introduction of three types of shopping ads with expanded placement options that go beyond the For You page.
How To Go Live On TikTok: A Step By Step Guide
Make the most out of your TikTok account with its recent new feature: TikTok LIVE! Host your first one with confidence with this comprehensive guide.
TikTok Responds To Allegations Of Unsecured User Data
TikTok CEO Shou Zi Chew denied allegations that China-based employees have access to sensitive user data. Google and Apple continue to offer TikTok.
How TikTok’s Search Algorithms Power Content Discovery
Create inspiring content to entertain well-defined audiences on TikTok. Here’s what you need to know when it comes to search algorithms on this popular platform.
U.S. FCC Commissioner Requests Google & Apple To Ban TikTok
U.S. FCC commissioner responds to reports that China can access TikTok user data, requests Google & Apple remove TikTok from app stores.
TikTok Advertisers Can Now Set Custom Attribution Windows
Marketers running ads on TikTok can now optimize their campaigns with flexible attribution windows ranging from one day to 28 days.
TikTok Reveals Platform Strategy At Cannes
TikTok reveals plans to add shopping functionality, tackle safety challenges, and overcome the impact of iOS 14 privacy settings on social media advertising.
TikTok Shopping 101: Everything You Need To Know
While TikTok continues to launch its in-app shopping experience in more countries, prepare yourself with these quick tips to maximize your success on TikTok Shop.
Could TikTok Be A Search Engine? For Many Users, It Already Is
A new generation of web users is utilizing TikTok as a search engine. What does that mean for marketers and publishers?
TikTok To Show Who Viewed Your Posts
TikTok is in the process of adding viewer history to posts, according to a test that was spotted in the wild.
Research Reveals TikTok’s Impact On Consumers’ Purchase Journeys
TikTok shares the second installment of its Path-to-Purchase Report, a study showing TikTok’s impact on purchase journeys – from discovery to consideration to post-purchase evangelism.
7 TikTok Stats Show Impact Of Combining Paid & Organic Content
TikTok shares new data showing how brands can benefit from adding more organic content to their marketing strategy if they primarily post paid ads.