TikTok
Get the latest news and updates on today’s fastest-growing social network, plus strategies for marketing and advertising your business on TikTok to reach their highly engaged and active users.
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TikTok Brings Account Management To Third-Party Tools
TikTok now allows businesses to manage their accounts with third-party tools such as Hootsuite, Sprinklr, Sprout Social, and others.
TikTok Launches Creator-Crediting Feature
TikTok users will now be able directly tag and credit video creators using a button in the social media app.
TikTok Launches Branded Mission, A New Way To Crowdsource Creative
TikTok launches Branded Mission – an new way for brands to crowdsource authentic and creative content from the TikTok community.
New TikTok Tool Surfaces Useful Insights For Marketers
TikTok has launched a new tool that surfaces insights marketers can use to target different demographics around the world.
Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts
Snap, Twitter, Meta, and TikTok all shared interesting updates from the IAB NewFronts digital content showcase. Here’s what you may have missed.
TikTok Has A New Way For Advertisers Reach Users
TikTok announced a new advertising option for brands – TikTok Pulse. This new contextual advertising solution gives brand exposure in the top 4% of videos.
TikTok Most Downloaded App In Q1 2022
The short-form video sharing app TikTok was the most downloaded app worldwide in first three months of 2022.
TikTok Introduces Interactive Add-Ons For Ads
TikTok now allows advertisers to incorporate interactive add-ons to in-feed ads. These interactive elements are intended to help brands attract and engage viewers.
TikTok Ads For Beginners: A Complete Guide & Steps To Success
Check out these TikTok ad basics, best practices, and tips for success including step-by-step guidance on setting up your first campaign.
40+ TikTok Stats Digital Marketers Need To Know
What could TikTok do for your online visibility and sales? Check out these TikTok statistics that show who’s using the platform – and how.
TikTok Launches Search Ads Beta For Selected Partners
TikTok has quietly rolled out a search ads beta for specific partners. Learn about the new experience and some tips for using these ads.
TikTok Taps Into GIPHY’s Video Clips With New Editing Tool
TikTok & GIPHY are partnering on a new editing tool, allowing users to quickly grab clips from a vast library of short videos.
Meta Expands Facebook Reels to More Than 150 Countries
Meta is doubling down on Facebook Reels as a competitor for the hugely popular TikTok by expanding it to more countries and new editing features.
10 TikTok Marketing Tips & Best Practices
Looking to expand your marketing campaigns into TikTok? See which brands are doing it right and learn how to create content that resonates with TikTokers.
TikTok A Key Part Of Consumers’ Path To Purchase
A global research study finds TikTok is a key part of consumers’ path to purchase, where are increasingly discovering and buying new products.
Learn How TikTok Advertising Works With This Free Guide
TikTok explains how its advertising campaigns and tools work in a free course for businesses, which comes with multiple videos and a downloadable guide.
Google Loses Top Domain Spot To TikTok
Google is no longer the world’s most popular domain after being dethroned by TikTok, according to rankings from web security company Cloudflare.
TikTok Users Can Make Money Through Tips & Gifts
TikTok is adding a new tipping feature, and the ability to send digital “gifts,” which will allow users to earn money from creating content.
Why Is TikTok So Popular?
With one billion monthly active users, TikTok is in the upper echelon of social media apps. Not sure why it’s so popular? Here’s some data.
TikTok Reveals What Makes A High Performing Ad On Its Platform
TikTok has published 4 best practices that have resulted in increased impressions for their video ads. The social platform also gives advice to eCommerce brands.
How to Use TikTok for B2B Marketing & Who’s Doing It Right
Learn how and why to use TikTok for B2B marketing and take your campaign to the next level with engaging, creative social video.
8 TikTok Power Features & Benefits for Digital Marketers
Why should you invest resources and budget into a TikTok strategy? Here are 8 great reasons that might convince you.
TikTok Launches 8 New Features For Livestreams
TikTok is rolling out eight new features for livestreams which includes Q&A, picture-in-picture, the ability to schedule streams in advance, and more.
TikTok Triples Length of Videos
TikTok is tripling the maximum length of videos, increasing the time limit from 60 seconds to 3 minutes.
TikTok Q&A Launches in Video Comment Sections
TikTok is introducing a new way for creators to engage their followers with the launch of ‘Q&A’ in comments sections.
TikTok Trend Report: Content Ideas For 2021
TikTok’s new trend report provides insight into the types of content likely to generate the most engagement in 2021.
TikTok Beats Facebook in Time Spent Per User
For the first time, users are spending more time on TikTok than Facebook as per data from a new report on app usage.
Why Marketers Shouldn’t Underestimate the Value of TikTok
TikTok is here to stay. Have you tapped into its value yet? If not, here are four things that might convince you to reconsider.
TikTok Ban in US Delayed For a Week
TikTok’s ban in the United States has been put off for a week as a deal with Oracle and Walmart comes closer to being reached.
TikTok Banned in United States As of Sunday
TikTok is set to be banned from Android and iOS app stores in the US on Sunday, with full restrictions to follow on November 12.