TikTok
Get the latest news and updates on today’s fastest-growing social network, plus strategies for marketing and advertising your business on TikTok to reach their highly engaged and active users.
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Is TikTok For Sale? New Oracle Deal Confirmed
TikTok reported to not be for sale. But Oracle confirmed an agreement to become a “trusted technology partner” to help TikTok stay in the U.S.
TikTok is Letting Creators Sell Merch Through the App
TikTok is launching a partnership with Teespring that will allow creators to sell merchandise through the app for the first time.
TikTok Shares Total Number of US Users For the First Time
For the first time since the app has been available in the US, TikTok reveals its total number of active daily and monthly users.
![Instagram Introduces TikTok Rival ‘Reels’ & This Week’s Digital Marketing News [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2020/08/instagram-reels-5f2c86358f3c0-760x400.webp)
Instagram Introduces TikTok Rival ‘Reels’ & This Week’s Digital Marketing News [PODCAST]
On the latest episode of Marketing O’Clock, as uncertainty about TikTok’s future in the U.S. grows, Instagram launches its new video feature Reels.
TikTok has 45 Days to Sell or Get Out of USA
Presidential executive order bans TikTok within 45 days. American marketers hope a deal with Microsoft will save an important source of traffic.
TikTok Starts $200 Million Fund to Pay Users for Content
TikTok is taking the first steps toward paying users for content with the launch of a $200 million “creator fund.”
Instagram to Launch a TikTok Competitor in the US Next Month
Facebook is reportedly planning to bring Instagram Reels, a direct competitor to TikTok, to the US in August.
TikTok Self-Serve Ads Available Globally & $100 Million in Ad Credits
Advertisers can now freely place ads on TikTok, the fastest-growing social app in history.
TikTok Debuts TikTok for Business, Signals Larger Move for Ad Dollars
The launch comes amidst expected U.S. revenue of $500m for the year 2020.
TikTok Finally Opens Ads API to a Partner: Sprinklr
TikTok has green lit their first advertising API connection with Sprinklr as a partner.
TikTok Begins Letting Some Users Add Website Links in Profiles
TikTok appears to be testing the ability for users to include direct website links in their profiles.
TikTok is Projected to Surpass 50 Million US Users by 2021
A new report estimates that TikTok will exceed 50 million users in the United States by 2021.
Here’s How Much Brands Are Paying for Sponsored Content on TikTok & YouTube
An influencer marketing agency reveals how much brands are currently paying for sponsored content on TikTok and YouTube.
5 Reasons Businesses Need to Get on TikTok
Here are five reasons why businesses should watch, and even get active on, TikTok.
TikTok is Working on a Way for Advertisers to Target Users in Other Apps
TikTok is working on a way to earn revenue through an audience network for advertisers looking to reach TikTok users.
TikTok’s Parent Company ByteDance is Launching a Search Engine
ByteDance, the company behind TikTok, is now part of the search market as it rolls out its own search engine.
TikTok Was Downloaded More Times Than Instagram Last Year
Short-form video app TikTok has reached the 1 billion download mark across Android and iOS.