YouTube
Get the latest YouTube news, plus trends, techniques, and guidelines for how to create, optimize, promote, advertise, and measure your video marketing campaigns.
Auditing & QA: Preventing GDN & YouTube Disasters
Prevent disasters from happening in your GDN and YouTube campaigns with a proper auditing and QA process in place.
YouTube Shows Users’ Comment History in New Profile Cards
YouTube is introducing profile cards, which display all comments a user has left on a particular video.
YouTube’s Organic Visibility Tops Wikipedia in Google SERPs
These four actionable tips will help you optimize your video content for both YouTube and Google SERPs this year.
YouTube’s COPPA Changes Begin Today, Possibly Affecting Creator Revenue
Starting today, YouTube is rolling out privacy changes which are likely to affect ad revenue for some creators.
8 Things You Can Learn from NASCAR’s Content Marketing Strategy
Here are eight important lessons about creating a successful content marketing strategy from NASCAR.
YouTube Upsets Creators With Another Policy Change
YouTube has again upset creators after implementing another policy change that may impact the content published by popular channels.
YouTube Changes Rolling Out January 2020 May Impact Creator Revenue
YouTube is rolling out policy changes in January which have video creators concerned their revenue may be adversely affected.
Did John Lewis Create One of the Top 2019 Christmas Adverts?
Find out which Christmas adverts in the U.K. topped the list this year and what American retailers and marketers should learn from them.
6 of the Best YouTube & Video Optimization Tools to Boost Your Views
Here are six great YouTube and video optimization tools that can help you boost your views.
![The Value of Video in Marketing Today with Joe Martinez [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2019/11/sejshow-featured-image-ep172-5dcc134ab30b6-760x400.webp)
The Value of Video in Marketing Today with Joe Martinez [PODCAST]
Joe Martinez talks about the approach to ads on YouTube, how to have success with video today, and so much more.
YouTube Launches a Redesign of its Desktop Homepage
YouTube has updated the design of its desktop homepage and the homepage of its apps on iPads and Android tablets.
YouTube to Sell Artists’ Merchandise Underneath Videos
YouTube has partnered with Merchbar to help artists sell official merchandise on their video pages.
YouTube Makes it Easy for Creators to Search Through and Filter Comments
YouTube is introducing new search filters designed for creators to filter through the comments they receive on videos.
7 Brands That Will Inspire You to Create More Awesome Content
Here are seven brands that can inspire you to create more awesome content.
YouTube Introduces Video Reach Campaigns for Brand Marketers
With YouTube video reach campaigns, you upload multiple video ads into a single campaign and let Google do the rest.
YouTube Backtracks and Lets Channels Keep ‘Verified’ Badges
YouTube has officially backtracked on controversial plans to take away ‘verified’ badges from some creators. The original plan was to introduce new criteria for earning...
YouTube Removed Over 100K Videos and 17K Channels in Q2 2019
YouTube detailed the work it put into removing harmful content last quarter, revealing over 100,000 individual videos were removed.
YouTube Will Show Abbreviated Subscriber Counts Starting in September
Starting in September, YouTube will stop showing full subscriber counts for all channels with more than 1,000 subscribers.
YouTube Stops Copyright Holders From Making Unfair Claims Against Creators
YouTube is making it harder for copyright holders to file unfair claims and take revenue away from creators.
YouTube Updated its Algorithm in July, Upsetting Many Creators
A recent report reveals YouTube launched a significant algorithm update in July – and creators aren’t happy about it.
New Study Shows Which Keywords on YouTube Get the Most Video Views
A study of popular YouTube videos in 2019 reveals which keywords are associated with the most views.
YouTube Introduces New Ways for Channels to Make Money
YouTube will soon be rolling out more ways for content creators to earn money directly from viewers.
Kraft Heinz: Isn’t Anyone Going to Help That Poor Brand?
Fast-Moving Consumer Goods and Consumer Packaged Goods brands can learn some YouTube marketing lessons from Kraft Heinz.
Google Hangouts on Air With YouTube Live Discontinued
Google’s support page for Hangouts On Air was updated to note it’s being discontinued. No formal announcement yet.
YouTube to Stop Showing Full Subscriber Counts
YouTube will no longer publicly display full subscriber counts for channels with 1,000+ subscribers.
YouTube is Developing a Tool That Creates 6-Second Ads Automatically
YouTube is working on a tool called a “Bumper Machine” that can cut down a longer ad into 6 seconds.
YouTube Tests New Internal Metrics For Measuring the Success of a Video
YouTube is reportedly testing two new internal metrics for determining which videos should be considered successful.
YouTube to Fact-Check Certain Types of Searches
YouTube is planning to introduce a fact-check box in search results for topics that are prone to misinformation.
YouTube Updates its Strike System for Community Guideline Violations
YouTube is making changes to how it gives strikes to users who violate the community guidelines.
YouTube Introduces More Ways to Buy Masthead Ads
YouTube is experimenting with new ways for advertisers to buy masthead ads, the most prominant ad on the home feed.