YouTube
Get the latest YouTube news, plus trends, techniques, and guidelines for how to create, optimize, promote, advertise, and measure your video marketing campaigns.
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Kraft Heinz: Isn’t Anyone Going to Help That Poor Brand?
Fast-Moving Consumer Goods and Consumer Packaged Goods brands can learn some YouTube marketing lessons from Kraft Heinz.
Google Hangouts on Air With YouTube Live Discontinued
Google’s support page for Hangouts On Air was updated to note it’s being discontinued. No formal announcement yet.
YouTube to Stop Showing Full Subscriber Counts
YouTube will no longer publicly display full subscriber counts for channels with 1,000+ subscribers.
YouTube is Developing a Tool That Creates 6-Second Ads Automatically
YouTube is working on a tool called a “Bumper Machine” that can cut down a longer ad into 6 seconds.
YouTube Tests New Internal Metrics For Measuring the Success of a Video
YouTube is reportedly testing two new internal metrics for determining which videos should be considered successful.
YouTube to Fact-Check Certain Types of Searches
YouTube is planning to introduce a fact-check box in search results for topics that are prone to misinformation.
YouTube Updates its Strike System for Community Guideline Violations
YouTube is making changes to how it gives strikes to users who violate the community guidelines.
YouTube Introduces More Ways to Buy Masthead Ads
YouTube is experimenting with new ways for advertisers to buy masthead ads, the most prominant ad on the home feed.
YouTube May Prevent “Dislike Mobs” From Abusing the Dislike Button
YouTube is working on ways to prevent “dislike mobs” from maliciously disliking videos in order to reduce their reach.
2019’s Top YouTube Searches and Channels (So Far)
New data reveals the top searches performed on YouTube in 2019, as well as the most popular channels.
YouTube to Reduce Visibility of Videos That Spread Misinformation
YouTube is adjusting its recommendation engine in an effort to lower the reach of videos that misinform users.
YouTube is Ramping Up Enforcement of its Community Guidelines
YouTube announced it is strengthening enforcement of its community guidelines to protect users from people who abuse the platform.
YouTube to Remove Automatic Sharing to Twitter on January 31st
YouTube is removing the ability to automatically share videos on Twitter after they’ve been published.
YouTube is Removing Spam Accounts Which May Cause Noticeable Decrease in Subscribers
YouTube is warning users that they may see a noticeable decrease in subscriber count as the company purges spam accounts.
YouTube Videos Will Now Autoplay in the Home Section
YouTube videos in the home tab will now be set to autoplay by default, without audio.
3 Reasons Why the New John Lewis Christmas Ad Is a Flop
Here are three content marketing lessons that brands can learn from John Lewis’ 2018 Christmas ad.
YouTube Stories Are Now Available to More Users
YouTube is rolling out its Instagram-like stories to more users, a feature that has been in testing since last year.
Google Highlights 3 Ways YouTube Viewing Habits Are Changing
Google has revealed that viewing habits of YouTube users are changing in three key ways.
YouTube is Removing Video Credits in Early 2019
YouTube has disabled the creation of video credits, and existing credits will be removed from videos on January 31, 2019.
YouTube to Remove All Annotations in January 2019
YouTube quietly announced that it will stop showing all existing annotations starting January 15, 2019.
YouTube to Test Showing Two Ads Before Videos
YouTube will soon begin testing two ads shown back-to-back before a video starts.
6 Lessons In Video Storytelling You Can Learn from Indian Brands
Read on to learn how you can master the art of video storytelling, just like many brands in India do.
Google Makes it Easier to Target YouTube Ads to Users on Connected TVs
Google is introducing a new TV screens device type for video, allowing advertisers to target YouTube viewers on connected TVs.
Google Improves Attribution for YouTube’s ‘TrueView for Action’ Ads
Google has improved attribution for TrueView for Action ads on YouTube, taking into account those who convert after viewing.
YouTube is Removing Channels From its Partner Program for Content Duplication
YouTube is removing channels from its partner program for duplication, which means the channels can no longer monetize their content.
Google Introduces New Ways for YouTube Advertisers to Make Money
Google has introduced new capabilities for YouTube ads that will help advertisers drive more conversions.
6 YouTube SEO Tips Based on Google’s Published Paper
Here’s how you should approach YouTube SEO based on Google’s published paper about the YouTube video recommendation system.
YouTube Launches Vertical Video Ads for TrueView and Universal App Campaigns
Google is launching vertical video ads on YouTube for TrueView and Universal App campaigns.
YouTube Users Can See How Much Time They’ve Spent Watching Videos
In an effort to improve the “digital wellbeing” of its users, Google is introducing a new set of YouTube tools.
YouTube to Roll Out Non-Skippable Ads to All Creators
YouTube will soon be expanding non-skippable ads to all creators who can already monetize content.