YouTube
Get the latest YouTube news, plus trends, techniques, and guidelines for how to create, optimize, promote, advertise, and measure your video marketing campaigns.
YouTube Launches a Redesign of its Desktop Homepage
YouTube has updated the design of its desktop homepage and the homepage of its apps on iPads and Android tablets.
YouTube to Sell Artists’ Merchandise Underneath Videos
YouTube has partnered with Merchbar to help artists sell official merchandise on their video pages.
YouTube Makes it Easy for Creators to Search Through and Filter Comments
YouTube is introducing new search filters designed for creators to filter through the comments they receive on videos.
7 Brands That Will Inspire You to Create More Awesome Content
Here are seven brands that can inspire you to create more awesome content.
YouTube Introduces Video Reach Campaigns for Brand Marketers
With YouTube video reach campaigns, you upload multiple video ads into a single campaign and let Google do the rest.
YouTube Backtracks and Lets Channels Keep ‘Verified’ Badges
YouTube has officially backtracked on controversial plans to take away ‘verified’ badges from some creators. The original plan was to introduce new criteria for earning...
YouTube Removed Over 100K Videos and 17K Channels in Q2 2019
YouTube detailed the work it put into removing harmful content last quarter, revealing over 100,000 individual videos were removed.
YouTube Will Show Abbreviated Subscriber Counts Starting in September
Starting in September, YouTube will stop showing full subscriber counts for all channels with more than 1,000 subscribers.
YouTube Stops Copyright Holders From Making Unfair Claims Against Creators
YouTube is making it harder for copyright holders to file unfair claims and take revenue away from creators.
YouTube Updated its Algorithm in July, Upsetting Many Creators
A recent report reveals YouTube launched a significant algorithm update in July – and creators aren’t happy about it.
New Study Shows Which Keywords on YouTube Get the Most Video Views
A study of popular YouTube videos in 2019 reveals which keywords are associated with the most views.
YouTube Introduces New Ways for Channels to Make Money
YouTube will soon be rolling out more ways for content creators to earn money directly from viewers.
Kraft Heinz: Isn’t Anyone Going to Help That Poor Brand?
Fast-Moving Consumer Goods and Consumer Packaged Goods brands can learn some YouTube marketing lessons from Kraft Heinz.
Google Hangouts on Air With YouTube Live Discontinued
Google’s support page for Hangouts On Air was updated to note it’s being discontinued. No formal announcement yet.
YouTube to Stop Showing Full Subscriber Counts
YouTube will no longer publicly display full subscriber counts for channels with 1,000+ subscribers.
YouTube is Developing a Tool That Creates 6-Second Ads Automatically
YouTube is working on a tool called a “Bumper Machine” that can cut down a longer ad into 6 seconds.
YouTube Tests New Internal Metrics For Measuring the Success of a Video
YouTube is reportedly testing two new internal metrics for determining which videos should be considered successful.
YouTube to Fact-Check Certain Types of Searches
YouTube is planning to introduce a fact-check box in search results for topics that are prone to misinformation.
YouTube Updates its Strike System for Community Guideline Violations
YouTube is making changes to how it gives strikes to users who violate the community guidelines.
YouTube Introduces More Ways to Buy Masthead Ads
YouTube is experimenting with new ways for advertisers to buy masthead ads, the most prominant ad on the home feed.
YouTube May Prevent “Dislike Mobs” From Abusing the Dislike Button
YouTube is working on ways to prevent “dislike mobs” from maliciously disliking videos in order to reduce their reach.
2019’s Top YouTube Searches and Channels (So Far)
New data reveals the top searches performed on YouTube in 2019, as well as the most popular channels.
YouTube to Reduce Visibility of Videos That Spread Misinformation
YouTube is adjusting its recommendation engine in an effort to lower the reach of videos that misinform users.
YouTube is Ramping Up Enforcement of its Community Guidelines
YouTube announced it is strengthening enforcement of its community guidelines to protect users from people who abuse the platform.
YouTube to Remove Automatic Sharing to Twitter on January 31st
YouTube is removing the ability to automatically share videos on Twitter after they’ve been published.
YouTube is Removing Spam Accounts Which May Cause Noticeable Decrease in Subscribers
YouTube is warning users that they may see a noticeable decrease in subscriber count as the company purges spam accounts.
YouTube Videos Will Now Autoplay in the Home Section
YouTube videos in the home tab will now be set to autoplay by default, without audio.
3 Reasons Why the New John Lewis Christmas Ad Is a Flop
Here are three content marketing lessons that brands can learn from John Lewis’ 2018 Christmas ad.
YouTube Stories Are Now Available to More Users
YouTube is rolling out its Instagram-like stories to more users, a feature that has been in testing since last year.
Google Highlights 3 Ways YouTube Viewing Habits Are Changing
Google has revealed that viewing habits of YouTube users are changing in three key ways.