YouTube
Get the latest YouTube news, plus trends, techniques, and guidelines for how to create, optimize, promote, advertise, and measure your video marketing campaigns.
YouTube is Removing Video Credits in Early 2019
YouTube has disabled the creation of video credits, and existing credits will be removed from videos on January 31, 2019.
YouTube to Remove All Annotations in January 2019
YouTube quietly announced that it will stop showing all existing annotations starting January 15, 2019.
YouTube to Test Showing Two Ads Before Videos
YouTube will soon begin testing two ads shown back-to-back before a video starts.
6 Lessons In Video Storytelling You Can Learn from Indian Brands
Read on to learn how you can master the art of video storytelling, just like many brands in India do.
Google Makes it Easier to Target YouTube Ads to Users on Connected TVs
Google is introducing a new TV screens device type for video, allowing advertisers to target YouTube viewers on connected TVs.
Google Improves Attribution for YouTube’s ‘TrueView for Action’ Ads
Google has improved attribution for TrueView for Action ads on YouTube, taking into account those who convert after viewing.
YouTube is Removing Channels From its Partner Program for Content Duplication
YouTube is removing channels from its partner program for duplication, which means the channels can no longer monetize their content.
Google Introduces New Ways for YouTube Advertisers to Make Money
Google has introduced new capabilities for YouTube ads that will help advertisers drive more conversions.
6 YouTube SEO Tips Based on Google’s Published Paper
Here’s how you should approach YouTube SEO based on Google’s published paper about the YouTube video recommendation system.
YouTube Launches Vertical Video Ads for TrueView and Universal App Campaigns
Google is launching vertical video ads on YouTube for TrueView and Universal App campaigns.
YouTube Users Can See How Much Time They’ve Spent Watching Videos
In an effort to improve the “digital wellbeing” of its users, Google is introducing a new set of YouTube tools.
YouTube to Roll Out Non-Skippable Ads to All Creators
YouTube will soon be expanding non-skippable ads to all creators who can already monetize content.
YouTube on Desktop Now Plays Vertical Videos Without Black Bars
YouTube now plays vertical videos in their native aspect ratio on desktops, which means no black bars on the sides.
YouTube’s New ‘Explore’ Tab Helps Users Discover Videos Based on Viewing Activity
YouTube is testing a new tab that is designed to help users find videos they may not have otherwise discovered.
YouTube Shows Searchable Hashtags Above Video Titles
YouTube now displays hashtags on videos that can help users search for and discover other videos about the same topics.
Video SEO for Universal Search: Tips, Tools & Techniques to Get Found
Here are the best ways to get your YouTube videos found in Google Universal Search and YouTube search results.
Google Helps YouTube Creators Find Re-Uploaded Content on Other Channels
Google is taking a new step toward helping YouTube creators protect their copyrighted work.
YouTube to Highlight Breaking News, Including Links to Articles
YouTube is implementing several changes to how it displays news stories in the US.
Google to Launch Head-to-Head Testing Tool for YouTube Videos
Google introduced a new set of tools that will let content creators test and measure the impact of YouTube videos.
YouTube Like & Dislike Counts Are Now More Accurate
YouTube has improved the system it has in place that validates likes and dislikes. Total numbers are now more accurate.
YouTube to Show Users How Long They Spend Watching Videos
YouTube is introducing a feature that will make users acutely aware of how much time they’re spending watching video content.
YouTube Lets Advertisers Buy Ads Based on Reach
YouTube has introduced a new way to buy TrueView ads with a model that is optimized for reach.
YouTube Makes it Easy to Live Stream from Desktops
YouTube is introducing an easier way to start a live stream from a desktop computer.
How to Use Automation to Ensure Brand Safety for Your YouTube Ads
Here’s how smart advertisers can address YouTube brand safety concerns and control ad placement through automation.
15 Inspiring YouTube Video Ideas to Build Your Brand
Need some inspiration? Here are 15 YouTube video ideas you can use, starting today.
YouTube Analytics Demographics Report to Contain Less Data
YouTube content creators will soon notice that their YouTube Analytics demographics report contains less data.
Ad-free YouTube Red Coming to 100 More Countries
YouTube is looking to expand its subscription service, YouTube Red, to as many as 100 more countries.
YouTube Has Stricter Penalties for Channels That Spread “Widespread Harm”
YouTube has stated it will begin issuing stricter penalties when channels publish videos that could cause lasting damage.
How to 2x Your Traffic This Year with Video SEO
Learn how – and why – you should invest in YouTube video SEO this year.
Google Implements Stricter Criteria for YouTube Monetization
Google is implementing stricter criteria for YouTube users to meet before they’re eligible to run ads on videos.