YouTube
Get the latest YouTube news, plus trends, techniques, and guidelines for how to create, optimize, promote, advertise, and measure your video marketing campaigns.
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YouTube Algorithm Myths Debunked: Insights From The Growth Team
YouTube dispels common myths about its recommendation algorithm in new video interview with growth team leader.
YouTube Challenges TikTok Duets With “Collab” For Shorts
YouTube launches “Collab” tool for Shorts, enabling split-screen duets to compete with popular TikTok feature.
How To Change Your YouTube Channel Name
Follow this guide to easily customize your YouTube channel name & photo without affecting your Google account.
YouTube Launches New RSS Feed Integration For Podcasters
YouTube introduces RSS feed integration to help podcast creators easily distribute content and expand their reach.
YouTube Announces 4 New Studio Features For Creators
YouTube announced features in Studio to help creators optimize content, including improved research, shareable clips, and enhanced playlist analytics.
Google Ads Simplifies Reservation Video Campaigns On YouTube
Google simplifies reservation video campaigns on YouTube through Google Ads with self-service options.
Google Ads: New Multi-Format Ads For Video Reach Campaigns
New multi-format ads in Google Ads includes in-stream, in-feed, and Shorts ads, offering brands more ways to reach audiences at a lower CPM.
YouTube Creators Must Comply With New Rules For AI Content
YouTube requires creators to label AI content and allows removal requests for deepfakes under new policies.
YouTube Tests Generative AI Conversations, Comment Summaries
Select YouTube Premium members can now test experimental generative AI tools designed to summarize comments and facilitate helpful conversations alongside video playback.
YouTube Unveils Major Update Including Dozens Of New Features
YouTube unveils over three dozen new features to enhance user experience with more control, easier discovery, and modern animated design.
YouTube Unveils Suite of AI-Powered Tools For Video Creators
Discover YouTube’s latest innovations, including AI-powered tools for content creators, at the “Made On YouTube” event.
YouTube Announces AI-Powered Creative Guidance In Google Ads
Discover how Google’s new Ai-powered creative guidance for Google Ads could revolutionize YouTube ad campaigns, increase conversions, and decrease ad costs.
YouTube Adds Shorts Links, Limits Links Elsewhere
YouTube now lets creators link Shorts to other videos on their channel, but removes links in comments and descriptions.
YouTube Lowers Barriers To Join Partner Program In More Countries
YouTube makes its Partner Program accessible to more creators globally with lower subscriber thresholds.
YouTube Now Allows Creators to Remove Community Guideline Strikes
YouTube now allows creators to eliminate policy strikes through completion of educational courses on its Community Guidelines.
YouTube Explains How Shorts Algorithm Works
YouTube explains how its Shorts algorithm recommends quality videos viewers want, not those aimed at exploiting the system.
YouTube Announces Music Industry Partnerships For Responsible AI Development
YouTube and Universal Music Group announced a partnership to develop generative AI tools that foster creativity while protecting artists’ creative authenticity and rights.
Hook Viewers Immediately: YouTube Algorithm Insights From Renee Ritchie
Rene Ritchie, YouTube’s Creator Liaison, debunks misconceptions and provides new insights into YouTube’s algorithm.
YouTube Strategic Direction Revealed Over Three Key Events in 2023
Gain insight from 3 important events that revealed YouTube’s multidimensional approach – so you can adapt your own video marketing strategy.
YouTube Implements New Linking Policy To Curb Spam
To curb spam and fraud, YouTube will make Shorts links unclickable, remove banner links, and let creators highlight content with new profile links.
YouTube Expands 1080p Premium With Enhanced Bitrate To Web
YouTube introduces 1080p Premium feature to web users, enhancing bitrate and video quality for paid subscribers on more devices.
Top 40 Viral Videos Of All Time
The viral video landscape has changed dramatically over the past 18 years. But a couple of critical success factors have remained. Discover what they are.
YouTube Rolls Out 6 Creative Tools For Shorts
To inspire creators, YouTube is enhancing Shorts with new creative tools for collaboration, discovery, and editing.
YouTube Experiments With AI Auto-Generated Summaries
YouTube is testing AI auto-generated summaries on select videos. Find out how this could impact viewer engagement and video optimization strategies.
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How To Create A B2B Content Strategy For YouTube [Podcast]
How do you make YouTube a profitable venture for B2B businesses? Find out about how to do B2B YouTube marketing right.
YouTube Says ‘No More Confusion’: Fan Accounts Need Clear Labels
YouTube cracks down on impersonation. The company will require fan channels to identify themselves to avoid confusion and curb deception.
Making Money On YouTube Just Got Easier
YouTube lowers the threshold for monetization and expands its affiliate program, creating new revenue opportunities for content creators.
10 YouTube Marketing Strategies & Tips (With Examples)
Discover examples of other brands who have posted successful marketing campaigns on YouTube to help yours reach new audiences.
YouTube Reverses Election Misinformation Policy
YouTube reverses policy on election misinformation, impacting advertisers and content creators, as free speech and misinformation issues intensify.
YouTube’s Algorithm: What You Need To Know In 2023
YouTube’s algorithm prioritizes audience satisfaction, benefits from long-term creator-audience relationships, and is evolving with emerging technologies.