YouTube
Get the latest YouTube news, plus trends, techniques, and guidelines for how to create, optimize, promote, advertise, and measure your video marketing campaigns.
YouTube Strategic Direction Revealed Over Three Key Events in 2023
Gain insight from 3 important events that revealed YouTube’s multidimensional approach – so you can adapt your own video marketing strategy.
YouTube Implements New Linking Policy To Curb Spam
To curb spam and fraud, YouTube will make Shorts links unclickable, remove banner links, and let creators highlight content with new profile links.
YouTube Expands 1080p Premium With Enhanced Bitrate To Web
YouTube introduces 1080p Premium feature to web users, enhancing bitrate and video quality for paid subscribers on more devices.
Top 40 Viral Videos Of All Time
The viral video landscape has changed dramatically over the past 18 years. But a couple of critical success factors have remained. Discover what they are.
YouTube Rolls Out 6 Creative Tools For Shorts
To inspire creators, YouTube is enhancing Shorts with new creative tools for collaboration, discovery, and editing.
YouTube Experiments With AI Auto-Generated Summaries
YouTube is testing AI auto-generated summaries on select videos. Find out how this could impact viewer engagement and video optimization strategies.
![How To Create A B2B Content Strategy For YouTube [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2023/07/sejshow-featured-image-64ad66502351e-sej-760x400.webp)
How To Create A B2B Content Strategy For YouTube [Podcast]
How do you make YouTube a profitable venture for B2B businesses? Find out about how to do B2B YouTube marketing right.
YouTube Says ‘No More Confusion’: Fan Accounts Need Clear Labels
YouTube cracks down on impersonation. The company will require fan channels to identify themselves to avoid confusion and curb deception.
Making Money On YouTube Just Got Easier
YouTube lowers the threshold for monetization and expands its affiliate program, creating new revenue opportunities for content creators.
10 YouTube Marketing Strategies & Tips (With Examples)
Discover examples of other brands who have posted successful marketing campaigns on YouTube to help yours reach new audiences.
YouTube Reverses Election Misinformation Policy
YouTube reverses policy on election misinformation, impacting advertisers and content creators, as free speech and misinformation issues intensify.
YouTube’s Algorithm: What You Need To Know In 2023
YouTube’s algorithm prioritizes audience satisfaction, benefits from long-term creator-audience relationships, and is evolving with emerging technologies.
YouTube Stories To Be Discontinued
YouTube is discontinuing Stories, focusing instead on Shorts and Community posts, which drive more engagement.
A Beginner’s Guide To YouTube Marketing
Learn the benefits and effectiveness of different types of YouTube marketing, tools, and use them to your advantage. Here’s where you should start.
YouTube Introduces Non-Skippable 30-Second TV Ads
YouTube introduces 30-second non-skippable ads on connected TVs, capitalizing on consumption shifts.
YouTube Blocks Ad Blockers Amid Declining Ad Revenue
YouTube experiments with blocking ad blockers amid declining ad revenue, pushing for more Premium subscriptions.
YouTube Revamps Partner Program Re-Application Policies
YouTube updates re-application policies for its Partner Program, impacting new applicants and suspended channels seeking monetization.
YouTube Addresses Copyright Concerns, Provides Music Alternatives
YouTube educates creators on copyright laws, dispels misconceptions, and offers copyright-safe music through Audio Library and Creator Music.
YouTube Unveils AI-Powered Music Ads To Connect With Gen Z
YouTube unveils AI-powered ad solutions targeting Gen Z’s diverse music preferences on long-form and Shorts formats.
YouTube Updates Policies On Eating Disorder-Related Content
YouTube updates policies on eating disorder content, collaborating with experts to promote recovery and protect vulnerable viewers.
YouTube Introduces Reactions & Ads Automation For Live Streams
YouTube is announcing several updates for content creators, including viewer reactions on live broadcasts, new stream management tools, improved insights, and more.
How To Create And Optimize Your YouTube Channel
Harness the massive traffic potential of YouTube to your advantage with this guide to creating (and optimizing!) your own YouTube channel.
Should Congress Investigate Big Tech Platforms?
Is TikTok the only company that poses a threat to U.S. users? Learn how companies like Amazon, Apple, Google, and Meta pose similar risks.
YouTube Analytics: How To Find & Analyze Data
Glean insights into how your YouTube video performed directly using YouTube Analytics using this detailed step-by-step guide.
YouTube Updates Ad Policy To Allow More Profanity In Videos
YouTube now allows more profanity in videos. Moderate profanity is eligible for full ad revenue, while strong profanity may receive limited ads.
YouTube’s Priorities For 2023: New Ways To Make Money, AI Tools
YouTube’s new lead, Neal Mohan, plans to support creators by expanding subscription, shopping, and digital goods offerings while investing in new features and AI.
YouTube Shorts Monetization: How It Compares To TikTok
With YouTube Shorts monetization, how much money can creators make compared to the TikTok Creator Fund? Here are the differences.
YouTube’s New Updates Help Creators Engage & Analyze Data
YouTube’s latest updates make it easier for creators to interact with their audience and analyze their video performance.
YouTube Shorts Monetization: How Revenue Sharing Works
YouTube Shorts creators can now join YouTube’s Partner Program and earn money with their content. Learn about the requirements and how the revenue-sharing model works.
YouTube Launches New Analytics & Custom Shorts Thumbnails
In its latest round of updates for video creators, YouTube is launching more detailed analytics data and enabling Shorts thumbnail customization.