YouTube
Get the latest YouTube news, plus trends, techniques, and guidelines for how to create, optimize, promote, advertise, and measure your video marketing campaigns.
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13 Key Elements Of Successful YouTube Videos
How can you make the most of the YouTube opportunity? Check out these 13 key components of a successful YouTube video.
The Complete Beginner’s Guide To YouTube Video Advertising
YouTube is the largest video platform. Get your account up and running YouTube ads through the Google Ads platform.
What YouTube Video To Make Next
Can’t decide what YouTube video to make next? The company shares tips on using data to figure out what your audience wants to see.
YouTube CEO Defends Removal Of Dislike Counts
YouTube CEO Susan Wojcicki defends the removal of dislike counts on videos in her annual letter outlining the company’s priorities for the year.
What Is A Content Marketing Matrix & Do We Need One?
What is a content marketing matrix, and do you need one? Learn how to create a planning tool to create the most engaging content.
YouTube Keyword Research Made Easier With Search Insights
YouTube launches a new feature designed to simplify the keyword research process so you can create more content around topics people are looking for.
![Top Video SEO Strategy Tips [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2021/11/sejshow-featured-image-ep253-61a396e0cc885-sej-760x400.webp)
Top Video SEO Strategy Tips [Podcast]
Want to improve your YouTube or video SEO and rank your video content? Here’s what you need to know.
YouTube Co-Founder Is Against Removing Dislikes
Jawed Karim, co-founder of YouTube, makes his feelings known about the removal of dislikes saying it’s not a good idea for creators.
YouTube Removes Dislike Counts On All Videos
YouTube is removing public dislike counts on all videos, though the dislike button will remain available for users to customize their recommendations.
A Complete Guide To Product-Led Content Strategy (With Examples)
What is a product-led content strategy, and how can you put it to work for your marketing organization? Get expert tips and see examples.
Did YouTube Change Its Algorithm? No, It’s Seasonal Decline
Is your YouTube viewership down? You’re not alone. It’s normal for watch patterns to change around this time of year. The company explains why.
YouTube SEO: Auto Chapters Now A Source Of Metadata For Search
YouTube is now using automatically generated chapters as a source of metadata in search. Previously only manually defined chapters were used when ranking search results.
YouTube Announces Live Shopping and CTV Product Updates
Learn about YouTube’s latest live shopping and CTV product updates, and what advertisers need to know about these developments.
Video SEO: 10 Steps to Optimizing Videos for Search and Discovery
Video SEO is constantly evolving and staying current on optimization best practices is essential. Learn 10 steps for optimizing videos today.
YouTube Rolls Out Automatic Live Captions to All Channels
YouTube is rolling out a series of updates to make content more accessible, which includes bringing automatic live captions to all channels.
YouTube Adopts More Features From Twitch
YouTube is rolling out new features designed to reward channel members in a way that’s similar to how subscribers are rewarded on Twitch.
YouTube Introduces ‘Typical Audience Retention’ Data
YouTube is changing the way it reports on audience retention to make it easier for creators to understand what’s working and what’s not.
YouTube Shorts: An Introductory Guide
YouTube’s quick and entertaining video format did very well in its first year. Here’s everything you need to know about YouTube Shorts.
YouTube Adds More Viewership Data to the Studio Mobile App
YouTube creators are getting access to more data in the Studio Mobile app with metrics such as ‘new and returning’ and more.
How YouTube Recommends Videos
YouTube offers its most detailed explanation yet regarding its recommendation engine and how it chooses which videos to display on your home page.
YouTube Adds Traffic & Revenue Data to Mobile Analytics
YouTube is bringing more analytics reports to mobile that were previously only available on desktop, which includes data about traffic sources and revenue.
YouTube Expands Community Posts to More Creators
YouTube is lowering the eligibility criteria for community posts, which will give many more creators access to a tool to better connect with their audience.
YouTube Adds 5 Features for Creators
YouTube is adding five new features for video creators that offer more viewer insights, as well as greater control over ads and video chapters.
How to Make YouTube Videos More Advertiser Friendly
YouTube answers questions about its advertiser-friendly guidelines and offers advice to creators to help ensure videos are always fully monetized.
5 Marketing Tips and Tricks From Top YouTube Channels
YouTube is a great place to find and connect with your audience. Check out these 5 important lessons from top-performing channels.
YouTube Overhauls Search Results
YouTube is overhauling its search results with changes to the visual presentation of SERPs as well as the types of content returned.
YouTube Rolls Out 3 Updates For Creators
YouTube Studio is receiving three updates on mobile and desktop that will help creators stay informed on data that matters to their channel.
Why is My YouTube Channel Watch Time Decreasing?
YouTube explains why channels experience drops in performance. Here’s how to answer the question “why is my watch time decreasing?”
Which Content Creators Are Using YouTube Shorts (And Why)?
It appears that Shorts is gaining popularity fast. Read about the state of YouTube Shorts and some good content creators and examples to check out.
YouTube Rolls Out 3 Updates For Live Streams
YouTube’s path toward feature parity with Twitch continues as the company announces three updates exclusively for livestreams.