YouTube
Get the latest YouTube news, plus trends, techniques, and guidelines for how to create, optimize, promote, advertise, and measure your video marketing campaigns.
YouTube Rises to Number 1 App by Consumer Spend
YouTube is currently the number one app in terms of consumer spend, according to a report on worldwide app spend in Q1 2021.
YouTube Expands Monetization To More Types of Content
YouTube is allowing ads to run on more types of content, which will expand the monetization opportunities for content creators.
YouTube Tests Hiding Dislike Counts On Videos
YouTube is testing the removal public dislike counts on videos, but will not be getting rid of the dislike button altogether.
YouTube Shorts Rolling Out in the US With In-App Creation Tools
YouTube Shorts is rolling out in the US as part of a beta launch that will see creation tools added to the mobile app.
YouTube Adds Real-Time Subscriber Counts in Channel Dashboards
YouTube is now letting creators see how many people subscribe to their channel with a new counter that updates in real-time.
YouTube Adds More Analytics Data, Updates Studio Mobile App
YouTube creators now have access to new metrics about video views, and the Studio Mobile app is getting refreshed with efficient ways to view data.
Google May Withhold Taxes From Non-US YouTube Creators
Google will soon be required to withhold taxes on YouTube earnings generated from viewers in the United States.
Advertisers Are Failing at Diversity & Inclusion on YouTube – Here’s What You Can Do About It
A study on diversity and inclusion in media shines light on negative stereotypes reinforced through media. Here’s how advertisers can do better.
Nielsen Digital Ad Ratings Begin to Roll Out for YouTube CTV
YouTube and Nielsen roll out new ad measurements as YouTube CTV viewership continues to increase. Here’s what you need to know.
How to Make Video Ads on a Budget with YouTube Video Builder
Video advertising is an easy target for budget cuts because many advertisers think it’s too costly—but YouTube Ads production doesn’t have to be so pricey.
YouTube Rolls Out New Video Comparison Tools for Creators
YouTube is giving creators a new set of tools that make it easy to compare the performance of multiple videos over a period of time.
YouTube is Adding New Ways For Creators to Make Money
YouTube plans to roll out new monetization opportunities for creators, including ways to make money directly from viewers.
YouTube Shorts Launching in USA in March
YouTube Shorts, a stories-like vertical video format that allows users to create clips of 15-seconds or less, is coming to the USA next month.
YouTube Update: See Other Channels Your Audience Watches
YouTube is giving creators access to new data that will allow them to see which other channels their audience watches on a regular basis.
YouTube Launches Biweekly ‘Shorts Report’ For Creators
YouTube is launching the Shorts Report, a biweekly resource for creators with information about product updates, video inspiration, and content creation tips.
YouTube Introduces Clips For Live Streams
YouTube is testing a new feature called Clips which allows users to make short, shareable videos out of creators’ live streams.
YouTube CEO Reveals 2021 Priorities for Creators
What does YouTube have in store for creators and viewers? Read about its priorities and plans for 2021 here.
YouTube Counts Views For Shorts Like Regular Videos
YouTube provides insight into how views for its new Shorts video format are counted, and explains whether it impacts channel metrics like average view time.
Not Happy With Your YouTube URL? Here’s How You Can Change It
Learn how you can select a custom YouTube URL for the first time, and how to change a custom YouTube URL that’s currently in place.
How to Use YouTube Ads to Support SEM: A Step-by-Step Guide
Marketers are always seeking better and more effective marketing initiatives. Here’s how YouTube Ads can help strengthen brand awareness and SEM efforts.
Are Super Bowl Ads Worth the Money or is YouTube an Alternative?
Is it still worth it to invest in Super Bowl ads in 2021? Find out here, and learn why YouTube is a good alternative.
YouTube Analytics Adds ‘First 24 Hours’ Metric
YouTube is adding a new metric that allows creators to analyze the performance of a video within the first 24 hours after publishing.
YouTube Launches New Hashtag Search Results Pages
YouTube is launching a new type of search results page that appears when users look for videos by hashtag.
YouTube Shares 3 Keyword Research Tips For Videos
YouTube offers advice on competitive keyword research for videos, and answers a number of other questions about its search and discovery algorithm.
3 Myths About YouTube Trending Debunked
YouTube addresses 3 common myths about how it features content and explains what it takes for a video to appear in the coveted ‘Trending’ section.
Top-Trending 2020 YouTube Videos Demonstrate Longer Is Stronger
These 10 videos made it to the top this 2020. Get insights on video length and strategies to help you make better content.
YouTube Has More Ways to Build Hype For a New Video
YouTube is expanding the capabilities of its Premieres feature with 4 new ways to drum up hype for a video.
7 Musts for a Successful YouTube Channel
A complete and well-optimized YouTube channel can do wonders for a brand’s success. Here are seven often-overlooked tactics that can make a big difference.
YouTube Algorithm: 6 Questions Answered
YouTube is sharing more details about how its search and recommendation algorithms work in a new video where the company answers questions from users.
20 Emotionally Engaging Online Ads for Holiday Marketing
YouTube is a valuable marketing tool during the holidays. Watch some brands’ holiday video ads and gain valuable SEO insights from them here.