YouTube
Get the latest YouTube news, plus trends, techniques, and guidelines for how to create, optimize, promote, advertise, and measure your video marketing campaigns.
7 Brands That Are Looking Awful During the Coronavirus Pandemic
Marketing during the COVID-19 pandemic can be tricky. Here are some brands that missed the mark with their campaigns.
YouTube to Show Creators What Time of Day Their Audience is Online
YouTube is expanding its analytics capabilities by showing video creators when their audience is most likely to be online.
YouTube’s Struggle: Soaring Views, Declining Revenue
YouTube publishers are experiencing up to 20% CPM loss due to larger ad issues related to COVID-19.
Consumers Seeking Uplifting YouTube Content During the COVID-19 Pandemic
Majority consumers are seeking uplifting YouTube content during the COVID-19 pandemic. Here’s what this means for your brand.
YouTube Viewership is Up, But YouTubers Are Earning Less Money
YouTube traffic is on the rise amidst the coronavirus pandemic, but it’s not translating into greater earnings for video creators.
YouTube Officially Lifts Monetization Ban on COVID-19 Content
YouTube has lifted the monetization ban on content that is either about, or references, COVID-19. Although some exceptions apply.
YouTube Ad Revenues, Creative Output May Grow During Coronavirus
Experts see opportunity with YouTube during coronavirus in the form of increased demand, lower ad rates, and higher creative output.
YouTube Updates for Creators: Improved Analytics for Live Streams & More
YouTube announced updates for creators, including better analytics for live streams, in its latest video on the Creator Insider channel.
Why & How SEOs Can Help Brands Craft Coronavirus Response Videos
Use your video SEO skills to help companies craft coronavirus response videos. Here are tips to help you get ahead.
YouTube Says More Videos Will Be Removed Than Usual For The Time Being
YouTube advises that, with fewer people available to review content during this time, more videos will be removed than normal.
YouTube Replaces the ‘Trending’ Tab With New ‘Explore’ Tab on Mobile
YouTube is rolling out an update to its mobile app which replaces one of its most frequently visited sections.
YouTube Allows Creators to Monetize Content About Coronavirus
YouTube is backtracking on a decision made weeks ago to demonetize content about the coronavirus.
How to Make Compelling Q&A Videos to Build Trust in Your Brand
Want to build trust with your audience? Here are expert tips for creating compelling Q&A videos on YouTube.
YouTube Analytics Now Lets Creators Compare Metrics Side-by-Side
YouTube is upgrading its analytics capabilities, allowing creators to compare multiple metrics side-by-side for the first time.
YouTube Updates: Mid-Roll Ads Editor and Notification Analytics
YouTube recently launched several new features that give creators access to more data, as well as more control over ads.
Google Appoints First-Ever ‘Creator Liaison’ for YouTube
Google has created a new position within its company; a ‘creator liaison’ for communication between YouTube and its video publishers.
YouTube for Beginners: How to Set up Your YouTube Channel
Looking to start promoting your own content on YouTube? Here’s how to set up your YouTube channel the right way.
YouTube is Testing a New Way for Creators to Make Money From Viewers
YouTube is currently testing a new form of monetization which lets creators earn money directly from viewers.
Is a Super Bowl Ad the Equivalent of Lighting Money on Fire?
Here are this year’s best-performing Super Bowl ads and what marketers can learn from them.
Google to Discontinue Classic Version of YouTube on Desktop
Google plans to discontinue YouTube’s older desktop interface as of March 2020, nearly three years after introducing the new version.
Auditing & QA: Preventing GDN & YouTube Disasters
Prevent disasters from happening in your GDN and YouTube campaigns with a proper auditing and QA process in place.
YouTube Shows Users’ Comment History in New Profile Cards
YouTube is introducing profile cards, which display all comments a user has left on a particular video.
YouTube’s Organic Visibility Tops Wikipedia in Google SERPs
These four actionable tips will help you optimize your video content for both YouTube and Google SERPs this year.
YouTube’s COPPA Changes Begin Today, Possibly Affecting Creator Revenue
Starting today, YouTube is rolling out privacy changes which are likely to affect ad revenue for some creators.
8 Things You Can Learn from NASCAR’s Content Marketing Strategy
Here are eight important lessons about creating a successful content marketing strategy from NASCAR.
YouTube Upsets Creators With Another Policy Change
YouTube has again upset creators after implementing another policy change that may impact the content published by popular channels.
YouTube Changes Rolling Out January 2020 May Impact Creator Revenue
YouTube is rolling out policy changes in January which have video creators concerned their revenue may be adversely affected.
Did John Lewis Create One of the Top 2019 Christmas Adverts?
Find out which Christmas adverts in the U.K. topped the list this year and what American retailers and marketers should learn from them.
6 of the Best YouTube & Video Optimization Tools to Boost Your Views
Here are six great YouTube and video optimization tools that can help you boost your views.
![The Value of Video in Marketing Today with Joe Martinez [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2019/11/sejshow-featured-image-ep172-5dcc134ab30b6-760x400.webp)
The Value of Video in Marketing Today with Joe Martinez [PODCAST]
Joe Martinez talks about the approach to ads on YouTube, how to have success with video today, and so much more.