YouTube
Get the latest YouTube news, plus trends, techniques, and guidelines for how to create, optimize, promote, advertise, and measure your video marketing campaigns.
Get the latest YouTube news, plus trends, techniques, and guidelines for how to create, optimize, promote, advertise, and measure your video marketing campaigns.
Marketing during the COVID-19 pandemic can be tricky. Here are some brands that missed the mark with their campaigns.
YouTube is expanding its analytics capabilities by showing video creators when their audience is most likely to be online.
YouTube publishers are experiencing up to 20% CPM loss due to larger ad issues related to COVID-19.
Majority consumers are seeking uplifting YouTube content during the COVID-19 pandemic. Here’s what this means for your brand.
YouTube traffic is on the rise amidst the coronavirus pandemic, but it’s not translating into greater earnings for video creators.
YouTube has lifted the monetization ban on content that is either about, or references, COVID-19. Although some exceptions apply.
Experts see opportunity with YouTube during coronavirus in the form of increased demand, lower ad rates, and higher creative output.
YouTube announced updates for creators, including better analytics for live streams, in its latest video on the Creator Insider channel.
Use your video SEO skills to help companies craft coronavirus response videos. Here are tips to help you get ahead.
YouTube advises that, with fewer people available to review content during this time, more videos will be removed than normal.
YouTube is rolling out an update to its mobile app which replaces one of its most frequently visited sections.
YouTube is backtracking on a decision made weeks ago to demonetize content about the coronavirus.
Want to build trust with your audience? Here are expert tips for creating compelling Q&A videos on YouTube.
YouTube is upgrading its analytics capabilities, allowing creators to compare multiple metrics side-by-side for the first time.
YouTube recently launched several new features that give creators access to more data, as well as more control over ads.
Google has created a new position within its company; a ‘creator liaison’ for communication between YouTube and its video publishers.
Looking to start promoting your own content on YouTube? Here’s how to set up your YouTube channel the right way.
YouTube is currently testing a new form of monetization which lets creators earn money directly from viewers.
Here are this year’s best-performing Super Bowl ads and what marketers can learn from them.
Google plans to discontinue YouTube’s older desktop interface as of March 2020, nearly three years after introducing the new version.
Prevent disasters from happening in your GDN and YouTube campaigns with a proper auditing and QA process in place.
YouTube is introducing profile cards, which display all comments a user has left on a particular video.
These four actionable tips will help you optimize your video content for both YouTube and Google SERPs this year.
Starting today, YouTube is rolling out privacy changes which are likely to affect ad revenue for some creators.
Here are eight important lessons about creating a successful content marketing strategy from NASCAR.
YouTube has again upset creators after implementing another policy change that may impact the content published by popular channels.
YouTube is rolling out policy changes in January which have video creators concerned their revenue may be adversely affected.
Find out which Christmas adverts in the U.K. topped the list this year and what American retailers and marketers should learn from them.
Here are six great YouTube and video optimization tools that can help you boost your views.
Joe Martinez talks about the approach to ads on YouTube, how to have success with video today, and so much more.