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Engagement Metrics
Methods to measure how users are interact with webpages and content.
Examples of engagement metrics include:
- Click-through rate.
- Conversion rate.
- Bounce rate.
- Time on page/site.
- New vs. returning visitors.
- Frequency and recency.
- Dwell time.
FAQ
How do you measure engagement metrics?
Engagement can be measured through KPIs such as pageviews. time on page, bounce rate, and others. These help you see if your content is relevant and giving your visitors value.