FindWhat.com to Deliver Search Advertising to Canada’s Yellow Pages Group

FindWhat.com to Deliver Search Advertising to Canada’s Yellow Pages Group

FindWhat.com today announced a strategic private label initiative with Yellow Pages Group (YPG), Canada’s largest telephone directories publisher, to create a unique local, Canadian-based pay-per-click advertising network.

Highlights from the press release:

* YPG is launching a pay-per-click advertising solution created specifically to match Canadian consumers with Canadian merchants on a large scale
*Will be available in both English and French (French implementation to follow)
* YPG manages Canada’s most visited commercial online directories reaching 3.7 million unique visitors in May 2004 (source: comScore Media Metrix Canada). YPG%u2019s online network includes YellowPages.ca%u2122, Canada411.ca, CanadaTollFree.ca, as well as the CanadaPlus.ca network, a leader in the local city sites market
* 64%, or just under 20.5 million, of Canadians are online (source: InternetWorldStats.com May 2004)
* 85% of Canadian Internet users searched online in April 2004 (source: comScore qSearch)

Under the terms of the revenue sharing-based licensing agreement, FindWhat.com will provide the technology and business operations consulting to support the new YPG pay-per-click advertising service.

“Canadian Internet users turn to online directories to retrieve all kinds of information, and having accurate information that is available quickly is essential for online users,” said Jean-Pascal Lion, vice president – electronic directories, Yellow Pages Group. “Take YPG’s current market position, combined with our unique experience in the specialized directories marketplace, mix that with FindWhat.com’s technology and operations expertise in pay-per-click advertising, and we hope to offer Canadians the perfect online Canadian marketplace that will benefit Canadian buyers and sellers alike.”