Google’s official blog, now known as “The Keyword”, combines articles across nineteen separate company blogs in one place. No longer will you have to go to the Google AdWords blog for AdWords news, then jump to the Google Maps blog for Maps news, and so on.
If you’re looking for official Google news it can now be in The Keyword, which is located at: blog.google.com.
Google’s goal with this change is to make it easier for people to find the most current Google news in one place:
“The Keyword is all the stuff we had across 19 blogs, in one place — so you don’t have to hop from one blog to another to find the latest update. If you’re looking for something from Google from now on, chances are it’s here.”
As Google’s products and services change over time, so will The Keyword, with information about new technologies being added to the blog as they are released.
Alternatively, if you would rather zero in on one topic you still have that option. Go to Menu > Topics and you’ll see a full list of topics contained on the blog. It’s also possible to isolate news about specific products by going to Menu > Products.
If there’s any difficulty finding what you’re looking for, you can use the search bar and filter results by either product, topics, or dates.
In addition to this major change, the new Google blog has also overhauled its design with bigger images, videos, and slideshows. On the homepage, you’ll also find a section which displays the latest tweets from Google.
A hat tip goes to Alex Chitu for noticing Google abandoned Blogger and uses a new blogging platform for The Keyword.