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Google Acquires Visual Shopping Search Engine Like.com

Over the weekend Mashable reported on Google’s latest purchase, which led to the acquisition of a visual search compenent – something Google’s been beefing up.

If efforts to further their campaign into the world of visual recognition that it started last year, Google has purchased Like.com.

In an open letter on it’s homepage, the people behind the site explain the reasons behind the acquisition. If you are not familiar with Like.com it is a visual shopping comparison engine that started in 2006. With Like.com you can click on exactly the part on an item you like and the site with show you results of other items that match that criteria instead of having you schlep through what could be hundreds of results.

Having the power of Google behind it, a site like Like.com could become much more efficient; getting rid of any bugs that it might have had and doing a lot of fine-tuning. Also, I’d like to see how Google incorporates the visual search & citation technology that it has acquired with Like.com into its Google image search and product search results.

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SEJ STAFF Loren Baker Founder at Foundation Digital

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ...