Google AdSense Contextually Targeting text advertising has been a god send for many web publishers around the world, bringing in excellent revenue while serving extremely targeted text advertisements which reflect a site´s material. One letdown hwoever for Google AdSense has been for site owners who serve the same AdSense script on multiple web sites. Google AdSense´s back end tracking currently does not break down its performance reports per website, but for the whole script itself.
However, there is now a new tool that even betters Google AdSense for multiple site owners by using Java technology to track the performance per ad on each individual web page. The tool, rightly named, is called AdSense Tracker.
According to Dan Grossman´s AdSense Tracker site, the script is being developed to help website owners participating in the Google AdSense program to get a more detailed overview of how their sites are performing. Google’s lack of reporting leaves publishers guessing as to which sites, pages, and ad styles are effective and which aren’t.
This AdSense tracker will keep detailed logs of all impressions and clicks on AdSense ads on any website without altering the ad code itself. That information can then be used to analyze the effectiveness of the publisher’s sites, different ad sizes and styles, or even individual pages — showing the publisher exactly when, where and what ad was clicked in realtime.
The script is written in PHP and makes use of one mySQL database and requires a snippet of JavaScript be placed on each page you want to track ads on. The tracker is available to the public at no cost through this website, which serves as a demonstration of the script using testmode/ca-test adsense ads.
