Google is rolling out some useful enhancements to its already useful and powerful Google Analytics tool. These new features give the Analytics tools more power, flexibility and intelligence.
Here are the highlights of the new features of Google Analytics:
- Addition of two new goal types for measuring user engagement and branding success that allows webmasters to set thresholds for Time on Site and Pages per visit. Up to 20 goals can now be defined.
- Improved tracking of mobile websites and mobile apps on mobile devices even if the device is running Javascript or not. This was made possible through the addition of a server side code snippet on mobile websites using Google Analytics
- Addition of Advanced Table Filtering feature for advance data analysis and for filtering rows in a table based on different metric conditions
- Creation of Custom Report with the option to select Unique Visitors as a measurement against any Google Analytics dimension
- Multiple custom variables, sharing segments and custom report templates for enterprise adaptation of Google Analytics. These tools provide customization options for enterprise Google Analytics usage
These are the highlights of the enhancements that were done to Google Analytics but the most interesting new feature is perhaps the Analytics Intelligence. This new feature provides automatic alerts when there are significant changes in the data patterns of site metrics and dimensions on a daily, weekly and monthly basis. Analytics Intelligence will prompt you on the most significant indicator that you should pay attention to. This will give you more time on doing corrective action to the issues highlighted by Google Analytics.
