Google is continuing the slow rollout of a feature called Google Posts which allows certain entities to publish directly to the front page of search results. Google first began testing this feature with political figures earlier in the election season.
This past March, Google was confirmed to have been rolling Google Posts out to small businesses, while mentioning that in the future public figures and organizations would get to use Google Posts as well.
Four months later, Google has held true to its word and are expanding the feature to organizations and public features, at least if this evidence presented by Glenn Gabe at G-Squared Interactive is anything to go by.
Here are two examples in which both a public figure and an organization are utilizing Google Posts:
Check out Google Posts for this former cricketer. G Posts seem tied to prominent people/ organizations @jenstar #seo pic.twitter.com/Yf7of052FP
— Glenn Gabe (@glenngabe) July 5, 2016
And here are Google Posts for Wimbledon. Very interesting. Again, prominent orgs and people. @jenstar #seo pic.twitter.com/sEaC7OW3To
— Glenn Gabe (@glenngabe) July 5, 2016
Google did say an update of this nature was coming, and it looks as though we are seeing the first signs of it. If you have seen other evidence of organizations and public figures using Google Posts, please let us know which queries you found them for.
