Google Releases Data on What Consumers are Shopping for This Holiday Season [INFOGRAPHIC]

With Black Friday coming up at the end of this week, there’s no more opportune time to reveal shopping data with insights into what to expect during the biggest retail season of the year.

Google has done just that, providing an inside look into what the search giant expects to see this year.

Mobile Shopping Takes the Lead

In 2015, mobile shopping surpassed desktop shopping for the first time during Thanksgiving and Black Friday. Google expects that trend to continue this year, which can be looked at as a good thing whether you’re an online retailer or physical retailer. Why? According to Google, Seventy-six percent of people who search for something nearby on their smartphone visit a related business within a day.

Women Purchase Early, Men Wait it Out

Google says women are the driving force behind the mobile web searching for and buying products at twice the rate of men throughout the holiday season. On the other hand, men are more likely to wait until the week of Christmas to complete their purchases.

Most Wanted Gifts This Season

Top trending product searches for the first two weeks of November include the Nintendo Entertainment System and Hatchimals. Here is a full list of the top trending products this year:

• Hatchimals
• Nintendo Entertainment System
• Baby alive
• Trolls
• Dji phantom 3 + 4
• Sony ps4 pro
• Cozmo
• Pokemon
• Num Noms
• RC cars

Busiest Shopping Times

Think everyone lines up and gets all their shopping done as soon as stores open on Black Friday? Well, not exactly. In fact, Google’s data shows that stores do not reach their busiest point in the day until well into the afternoon.

When it comes to online shopping, customers are consistently shopping throughout the day, with as many as 59% of mobile shopping searches completed last year before stores even opened.

For more data about mobile search trends and shopper foot traffic on Black Friday, check out Google’s complete infographic below: