Google has released its annual edition of ‘Frightgeist’ – a roundup of the year’s top Halloween costume searches.
Whether you’re looking to target last-minute shoppers, or perhaps looking for some inspiration yourself, here are the costume ideas dominating Google search this year.
Most Searched Halloween Costumes
The most-searched Halloween costumes in the US this year are:
- IT
- Witch
- Spider-Man
- Dinosaur
- Descendants
- Clown
- Fortnite
- Chucky
- 1980s
- Unicorn
Most Searched Couples Costumes
The most-searched Halloween costumes for couples this year are:
- Lilo and Stitch
- Bonnie and Clyde
- Cosmo and Wanda
- Adam and Eve
- Cheech and Chong
- Mario and Luigi
- Chucky and Tiffany
- Sonny and Cher
- Rick and Morty
- Phineas and Ferb
Most Searched Group Costumes
The most-searched “good-for-groups” costumes this year are:
- Descendants
- Fortnite
- Stranger Things
- 1980s
- Toy Story
- Power Rangers
- Star Wars
- The Wizard of Oz
- Minecraft
- The Powerpuff Girls
Most Searched Pet Costumes
The most-searched costumes for pets this year are:
- Chucky dog costume
- Ewok dog costume
- Spider dog costume
- Pennywise dog costume
- Dinosaur dog costume
- UPS dog costume
- Demogorgon dog costume
- Shark dog costume
- Batman dog costume
- Ghost dog costume
Trending Costumes for Babies
The currently trending “baby costumes” right now are:
- Banana
- Dalmatian
- Grinch
- Pennywise
- Stay Puft
- Starbucks
- Concha
- Pumpkin
- Deer
- Olaf
For even more granular data on Halloween costume searches in 2019, see the Google Trends data here.
