Google’s June 2025 core update, which began rolling out on June 30, has officially completed as of July 17.
According to Google’s Search Status Dashboard, the update started at 7:34 AM PDT on June 30 and concluded at 1:00 AM PDT on July 17.
What Is a Core Update?
Core updates involve broad changes to Google’s ranking systems and are not targeted at specific types of content or violations. These updates are designed to improve Google’s ability to surface helpful, high-quality content in search.
Unlike spam or product review updates, core updates can affect rankings across all industries and topics.
What You Should Monitor
Now that the rollout is complete, website owners and SEOs should assess:
- Ranking fluctuations: Compare pre- and post-update performance across key search terms.
- Traffic patterns: Look for lasting changes in organic search traffic.
- Search Console insights: Review impressions, clicks, and average position data from the past three weeks.
- Competitor trends: Evaluate how your niche was impacted compared to others.
Best Practices Post-Rollout
With the update finalized, this is a good time to:
- Analyze your performance: Identify whether any ranking changes correlate with quality or content issues.
- Continue publishing quality content: Maintain focus on meeting user intent and demonstrating E-E-A-T.
- Avoid reactive changes: Unless a clear issue is identified, avoid drastic overhauls in response to short-term ranking losses.
Looking Ahead
Google releases core updates several times a year, and their effects can vary widely. While some sites may see immediate impacts, others experience more gradual shifts. If your site was negatively affected, take time to evaluate your content through the lens of Google’s guidance.
Search Engine Journal will continue to monitor core updates and provide insights as new ones are released.
