Google announced three new features of its web analytics service, site search reporting, event tracking and an updated version of the almost forgotten Urchin software.
Site search reporting aggregates data on the effects of searches on site usage, e-commerce activity and conversion on rates. By tracking internal search patterns, it enables users to identify keywords, categories, products and trends to help users measure their sites effectivity in bringing marketing revenues. Site search reporting works well with Google Custom Search, GSA, Google mini and other non-Google site search products.
The next new feature is event tracking. Finally, Google Analytics is making the measurement of visitor engagement in the interactive features of users’ sites. These interactive elements which are part of the non-static HTML includes Ajax, Javascript, Flash movies, gadgets and widgets, downloads and other multimedia web 2.0 site specific features.
And lastly, Google Analytics introduces the new Urchin Software which is a refurbished version of the analytics software bought by Google not so long ago. The Urchin Software is a proprietary desktop version of the web based Analytics. It is currently in beta stage and can be downloaded for a trial period of 90 days. It will be made available for a fee once it gets out the beta stage.
As a bonus feature, Google Analytics is now available in several new languages including Czech, Hungarian, Portuguese, Thai, Indonesian and Filipino. Total number of supported languages is now at 25.
