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In the latest Marketing Nerds Podcast, I had the chance to sit down with John Boitnott. We discussed the latest changes in content, as well as how to really make your content shine online. Mr. Boitnott has been in the content space for 15+ years as a reporter for large companies as well as a blogger for Inc, Entrepreneur, and VentureBeat.
In this episode of Marketing Nerds, we cover:
- What are people doing wrong with content
- How content has changed over the past 10 years and how we can learn from the past to prepare for the future
- How we can gain an authoritative voice in your industry
- What you need to do to get into a position to tell people online what to do
- Some of the things that piss reporters off
- Things that companies are doing that are pissing people do and what you can do rectify this
- What type of titles do well on larger publications
To listen to Marketing Nerds with John Boitnott:
- Download or listen to the full episode at the bottom of this post
- Subscribe via iTunes
- Sign up on IFTTT to receive an email whenever the Marketing Nerds podcast RSS feed has a new episode
- Listen on Stitcher
Think you have what it takes to be a marketing nerd? If so, message Kelsey on Twitter or email her at kelsey [at] searchenginejournal.com.
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!
