Google’s share of the US search market has seen incremental increases month over month. The company’s overall share of the of the US search market, across all devices, is growing. However, the same cannot be said for its competitors. This is according to August 2016 data from StatCounter.
Month-Over-Month US Desktop Search Share
Here is a comparison of August 2016 vs. July 2016, with the previous month’s numbers in parentheses:
- Google: 79.88% (79.17%)
- Bing: 9.9% (10%)
- Yahoo!: 8.34% (8.87%)
- AOL: 0.84% (0.88%)
- DuckDuckGo: 0.41% (0.43%)
- Other: 0.62% (0.65%)
As you can see, desktop search market share is down for all search engines except Google. Now let’s take a look at overall search market share, including desktop, mobile, tablet, and console.
Month-Over-Month Combined US Search Share
Here is a comparison of August 2016 vs. July 2016, with the previous month’s numbers in parentheses:
- Google: 85.82% (85.38%)
- Yahoo!: 6.58% (6.99%)
- Bing: 6.39% (6.39%)
- AOL: 0.46% (0.46%)
- DuckDuckGo: 0.35% (0.37%)
- Other: 0.4% (0.42%)
Google’s overall share of the US search market is growing incrementally. However, the same cannot be said for its two closest rivals, Yahoo and Bing, which are declining and flatlining respectively.
Here’s one more comparison, illustrating month-over-month US mobile search market share.
Month-Over-Month US Mobile Search Share
Here is a comparison of August 2016 vs. July 2016, with the previous month’s numbers in parentheses:
- Google: 94.53% (94.02%)
- Yahoo!: 4.07% (4.48%)
- Bing: 1.01% (1.08%)
- DuckDuckGo: 0.23% (0.24%)
- Baidu: 0.04% (0.05%)
- Other: 0.13% (0.13%)
It’s clear that Google is again the only search engine gaining market share in this category, while mobile searches on competing search engines are either declining or staying flat.
Does that mean Google is growing in search volume at the expense of its rivals? That’s just speculation at this point, but the numbers sure paint an interesting picture.
