Link building remains an important ranking factor for most search engines, however, the space is rife with black-hat tactics and bad actors.
Links are undeniably valuable for increasing a website’s authority and credibility, so long as they lead to high-quality content of relevance to the user.
But as search engines crack down more and more on practices they deem as spam, using link building as part of your SEO strategy doesn’t have to be a roll of the dice.
The right tactics can certainly improve your search rankings, but the wrong ones? Well, let’s just say you might end up taking a walk on the dark side.
So how do you steer clear of the common link building pitfalls?
How do you avoid the risks involved with outdated link tactics and shady providers?
Our new ebook, The Dark Side of Link Building takes you through eight black- and gray-hat tactics, as well as what to look out for and how these tactics can be trouble.
Author Loren Baker also looks at the positive side and explores which tactics can be used effectively to improve search visibility, brand awareness, or reputation.
Key Takeaways:
- Helpful reference guides for each link building tactic.
- Link building best practices.
- How to vet your link building service providers.
- How to stop and avoid bad link tactics.
This pocket guide is packed with helpful resources, supporting research, and tips to improve your link building strategy.
Download your copy and learn everything you need to know about link building, including what not to do, in today’s search environment.
