Big Linkedin Updates, New Google Targeting & All the News You Missed This Week [PODCAST]

We’re covering all the news for you on this week’s episode of Marketing O’Clock, part of the Search Engine Journal Podcast Network.

Greg Finn and Christine “Shep” Zirnheld are breaking down all the digital marketing updates from the previous week with plenty of puns, laughs, and rants along the way.

Hear our take on these top-trending stories:

LinkedIn rolls out new features for company pages

Greg talked about the new features introduced for LinkedIn Business admins this week, including employee notifications for posts, a way to spotlight employee achievements, and a third update that left us scratching our heads.

Google Ads introduces affinity audiences and seasonal event segments for search campaign targeting

Shep explains what these new audiences are and how you can add them to (or exclude them from) campaigns to narrow your targeting. Plus, we play two truths and a lie: affinity audience edition to highlight just how niche this targeting can be.

LinkedIn debuts new events hub, helping users plan networking events

Greg covers the new tool that allows LinkedIn members to invite people to real-world events and shares why it’s the perfect time for them to launch this free service.

Google Optimize will now allow you to target experiments based on UTM campaign parameters

Shep explains how this opens up a world of opportunity for PPC landing page testing and why it will lead to a more consistent user experience. Greg loved the news so much that he shared a live, celebratory tweet.

In our take of the week segment, we break down a sarcastic hot take from SparkToro’s Rand Fishkin. Spoiler alert: he doesn’t buy Google’s live SEO mythbusting.

It's mere coincidence that if a large group of people in a similar geography start to search and click a result, that result consistently rises in the rankings. COINCIDENCE! 😉 https://t.co/Hq4sFygUY8

— Rand Fishkin (@randfish) October 11, 2019

Plus we’re covering a slew of trending SEO and PPC news stories, a cool tool for publishing sites, and creative YouTube campaign ideas for tattoo and wrinkle prevention.

Read the full show notes over on the Marketing O’Clock site and be sure to subscribe so you don’t miss a single episode.

Image Credits

Featured Image: Cypress North