mobilePeople, a local mobile search and advertising solution which provides sponsored links and banner ads to mobile publishers, has partnered with Norway’s top mobile search engine Sesam. The partnership willl bring Sesam users a wider choice of search options says the company.
in 2007 mobilePeople announced the introduction of banners and sponsored links into Sesam’s existing browser-based searches. So, the launch of application driven mobile search further enhances this ongoing relationship.
mobilePeople sounds like it somewhat compliments Yahoo oneSearch as being a downloadable multi-search application for mobile devices. The company works with mobile media companies in 12 markets and 8 languages processing millions of local mobile searches every month. Its global customers and partners include an impressive list : Yell.com (UK), Gouden Gids (NL), Promedia (BE), Golden Pages (IE), Páginas Amarelas (PT), Schibsted (NO), Schibsted (SE), FAST Search and Transfer (NO), Sensis (AUS), Eniro (SE), Eniro (DK), Eniro (NO), EDC (DK), Yellow Pages Group (NZ) and Local Matters (USA).
Keep an eye on this company 🙂
Sesam’s users can now conduct mobile searches through a new downloadable mobile search tool (java client) as well as via the existing Sesam mobile browser mechanic. Both services are powered by mobilePeople’s liquidTM platform.
Once the user has downloaded the Sesam application it sits on the mobile phone like a desktop icon on a PC. The solution utilises a single search box approach.
When users type in a search term, mobilePeople undertakes a search across all data sources including images, newspaper articles, global and local web-sites, blogs, maps and TV programme overviews returning the results by category. Search results like businesses and people can be viewed on a fully realised map based on mobilePeople’s liquidTM MAPs technology.
Jens Andersen, CEO and co-founder of mobilePeople commented:
“The mobile search market is blossoming and companies need to adopt more holistic strategies in order to successfully monetise. One size simply doesn’t fit all anymore. Some users prefer a browser-based approach to search, others are more comfortable with a downloadable application. We believe that by offering more ways to access search – companies will massively drive user loyalty and repeat searches.”
