Women are your most active promoters; they have all the traits you want your promoters to have: they are highly-ethical, web-savvy and influential. Therefore it is always wise to enroll this huge segment of active Internet users into promoting your resource.
I like it how Erin Kotecki Vest of Queen of Spain put i in her interview:
Women control .83cents on every household dollar. Women are now the heaviest web users. Women are turning off the TV and putting down the magazine in favor of being online. Women are the best word of mouth advertisers in the world.
Here are most useful mommy bloggers’ communities you may want to consider to reach your most effective advertisers:
(Please note, I am a mom myself and while in the below table I will be mentioning purely promotional terms like link love opportunities, I by no means encourage anyone to go ahead and spam these valuable resources with free links. Instead, participate as the link is not the ultimate aim – connections are):
| Type | Blogs | Link opportunities | |
| BlogHer | Community and collaborative blog | Yes, free and instant to register and publish | Direct |
| WorkItMom | Social network and user-generated blogs | Yes, published after editor’s review | Direct |
| MomLogic | Ning-based social network | Yes, free and instant to register and publish | Direct |
| MomBlogNetwork | Directory as well as social voting site | No | Direct |
| 5MinutesForMom | Collaborative blog | Contact them to ask to be interviewed | Direct |
| MamaPedia | “Yahoo questions” for moms and women | Feel free to apply to become one of their blog authors | Redirected |
Additional reading:
- How to Pitch Mommy Bloggers: an awesome interview with 3 experienced mommy bloggers (I already linked to above) discussing how to choose the right way to pitch a female blogger.
- The Ultimate Mommy Blog List – Blogs for Moms by Moms: a list of mommy blogs created back in 2006 by Guy Kawasaki. The reasons why I am linking to this list are that all blogs listed there are well established and most of the listings contain the blogger’s name and her short bio (perfect for the pitch!)
More networks (added by readers):
(If you are managing a mom blog network or know one, please share in the comments and I’ll add it here)
- Double Duty Divas
