New on #MarketingNerds: Dan Schawbel on Personal Branding & Millennial Marketing

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!

In this week’s episode of the Marketing Nerds podcast, I was joined by Dan Schawbel for a discussion on how to market to millennials and how their online and buying habits influence our society today, as well as personal branding tips for getting more visibility in your industry.

A few topics we covered in this episode include:

• Niche will make you rich: How Dan learned to specialize his business to maximize growth
• Why personal branding is key to a career, no matter whether you work for yourself or are part of a large organization.
• How to figure out what to specialize in
• The purchasing power and online behavior of millennials, as well as how to market to them.

To listen to Marketing Nerds with Dan Schawbel and Kelsey Jones:

• Download and listen to the full episode at the bottom of this post
• Subscribe via iTunes
• Sign up on IFTTT to receive an email whenever the Marketing Nerds podcast RSS feed has a new episode
• Listen on Stitcher

Think you have what it takes to be a Marketing Nerd? If so, message me on Twitter, or email me at kelsey [at] searchenginejournal.com.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!