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For our Marketing Nerds podcast this week, I had the pleasure of interviewing Dennis Goedegebuure, who will be covering his version of the content and brand pyramid in more detail at SEJ Summit Dallas on March 31st. Conference tickets are FREE to attendees, thanks to our sponsor, Searchmetrics, which delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
Want to attend? We still have a few spots open – so if you are in the Dallas area and want to learn from Dennis (and other speakers like Michelle Lowrey, Greg Gifford, and more), sign up for an invite now. If you aren’t in the Dallas area, the SEJ Summit will also be in Chicago, NYC, San Francisco, and London this year.
Main Takeaways From Podcast With Dennis Goedegebuure
- How Dennis looked for greater content marketing opportunities while working Airbnb and eBay
- What the brand pyramid is and how it applies to content
- How to create content for almost any vertical
- Why focusing on quality and preparation is key to any content strategy
To listen to Marketing Nerds with Dennis Goedegebuure and Kelsey Jones:
- Download or listen to the full episode at the bottom of this post
- Subscribe via iTunes
- Sign up on IFTTT to receive an email whenever the Marketing Nerds podcast RSS feed has a new episode
- Listen on Stitcher
Think you have what it takes to be a Marketing Nerd? If so, message me on Twitter or email at kelsey [at] searchenginejournal.com.
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!
Featured image created by SEJ. Other image via Shutterstock.
