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For our latest #MarketingNerds podcast, I chatted with Jim Belosic, CEO of ShortStack, about how to get the most out of your social media marketing campaigns.
Jim and his team at ShortStack ran a study that revealed that only .09% of business’s fans are organically visiting a page’s Timeline/Tabs.
Jim discusses the importance of running social media Campaigns that are accessible to your entire online audience, not limiting yourself to Facebook.
He’s seen great results from businesses that have run Campaigns either from their website or on a stand-alone landing pages.
Jim also touches upon how to best optimize Instagram campaigns as well as how important it is to make your marketing efforts mobile friendly, accessible regardless of the network your fans are visiting from.
In this episode of Marketing Nerds, we cover:
- Why fans to don’t necessarily revisit your Facebook page on a regular basis
- Why you should link to your campaigns from everywhere
- How results from campaigns on Facebook differ from those run off Facebook
- How to run successful campaigns on Instagram
- How mobile influences how social campaigns are executed
To listen to Marketing Nerds with Jim Belosic:
- Download or listen to the full episode at the bottom of this post
- Subscribe via iTunes
- Sign up on IFTTT to receive an email whenever the Marketing Nerds podcast RSS feed has a new episode
- Listen on Stitcher
Think you have what it takes to be a marketing nerd? If so, message Kelsey on Twitter or email her at kelsey [at] searchenginejournal.com.
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!
