New #MarketingNerds Podcast: AdWords and Paid Search Strategy

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!

I was excited to record a podcast with Rocco and Christina Baldassarre, who are the founders and owners of Zebra Advertisement. Rocco is a regular contributor for Search Engine Journal, regularly writing great tutorials about AdWords and PPC. Zebra Advertisement is currently based in Italy and has 15 employees, distributed throughout the world.

In this episode of Marketing Nerds, we cover:

• Why it’s important to have a conjoined search and social strategy
• What’s the difference between paid search and PPC for search engines?
• What are some new changes for AdWords that business owners aren’t taking advantage of?
• How being a distributed company works for Zebra Advertisement

To listen to Marketing Nerds with Rocco and Christina Baldassarre:

• Download or listen to the full episode at the bottom of this post
• Subscribe via iTunes
• Sign up on IFTTT to receive an email whenever the Marketing Nerds podcast RSS feed has a new episode
• Listen on Stitcher

Think you have what it takes to be a marketing nerd? If so, message me on Twitter or email me at kelsey [at] searchenginejournal.com.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!