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This week on Marketing Nerds, Portent CEO and Founder Ian Lurie joins SEJ Executive Editor Kelsey Jones to talk about true leadership and how it goes hand-in-hand with building long-term digital marketing strategy.
In this podcast, they cover:
- How marketing strategy and leadership work together
- The importance of long-term digital marketing strategy for ROI and high production value
- How to explain to clients the benefits of strategic thinking and long-term plans
- The thought process behind planning a huge campaign
- Which is more important in marketing: Strategy or implementation?
To listen to Marketing Nerds with Ian Lurie and Kelsey Jones:
- Download and listen to the full episode at the bottom of this post
- Subscribe via iTunes
- Sign up on IFTTT to receive an email whenever the Marketing Nerds podcast RSS feed has a new episode.
- Listen on Stitcher
Think you have what it takes to be a Marketing Nerd? If so, message Kelsey on Twitter, or email her at kelsey [at] searchenginejournal.com.
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!
Image Credits
Featured Image: Image by Paulo Bobita
In-post Photo: Chad McDermott/Shutterstock.com
