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In today’s episode of Marketing Nerds, Jim Banks, Global Head of Biddable Media at Cheapflights, joins SEJ Executive Editor Kelsey Jones to talk about optimizing PPC campaigns on multiple devices—including how to make huge campaign results by having a “first-mover advantage.”
Jim was a speaker at SEJ Summit London in May, and he’ll be in Pubcon Las Vegas on October to talk about pro-advanced retargeting and remarketing strategies. He’ll also be one of the judges at the 2015 US Search Awards.
In this podcast, they cover:
- What it’s like to do PPC campaigns for a big company
- How small businesses can get started with PPC
- How data can help with building PPC campaigns
- Whether your ads should be on the top of SERPs or on the sidebar
- When is the best time to outsource or have a dedicated team do PPC for your company?
Some tools mentioned in this episode:
To listen to Marketing Nerds with Jim Banks and Kelsey Jones:
- Download and listen to the full episode at the bottom of this post
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- Listen on Stitcher
Think you have what it takes to be a Marketing Nerd? If so, message Kelsey on Twitter, or email her at kelsey [at] searchenginejournal.com.
Visit our Marketing Nerds archive to listen to our Marketing Nerds podcasts!
Image Credits
Featured Image: Image by Paulo Bobita
In-post Photo: La1n/Shutterstock.com
