New #MarketingNerds Podcast: Why Do People Share on Social Media?

Visit our Marketing Nerds archive to listen to our Marketing Nerds podcasts!

In today’s episode of Marketing Nerds, Triberr CEO and founder Dino Dogan joins SEJ Executive Editor Kelsey Jones to talk about what spurs people to share content on social media. They will also discuss the reciprocity of sharing (both for the author and the sharer) and why social sharing goes beyond just social media.

In this podcast, they cover:

• What motivates people to share content on social media
• The two major categories of sharing triggers: Enlightened self interest and self interest
• The different kinds of sharing triggers such as reciprocity, polarity, and identification
• What makes a content good enough to compel people to share it
• The pros and cons of automated social media sharing

Some books Dino Dogan mentioned in this episode:

• The Culture Clash by Jean Donaldson
• Contagious: Why Things Catch On by Jonah Berger

To listen to Marketing Nerds with Dino Dogan and Kelsey Jones:

• Download and listen to the full episode at the bottom of this post
• Subscribe via iTunes
• Sign up on IFTTT to receive an email whenever the Marketing Nerds podcast RSS feed has a new episode.
• Listen on Stitcher

Think you have what it takes to be a Marketing Nerd? If so, message Kelsey on Twitter, or email her at kelsey [at] searchenginejournal.com.

Visit our Marketing Nerds archive to listen to our Marketing Nerds podcasts!

Image Credits

Featured Image: Image by Paulo Bobita
In-post Photo: Gil C/Shutterstock.com