How to Optimize Your Welcome Emails [INFOGRAPHIC]

There are so many crucial parts to the email marketing conversion process, that many marketers tend to think of the process as a whole instead of breaking each part in the process down, bit by bit. That’s why I thought this infographic from Easy STMP was so interesting.

It focuses specifically on welcome emails, which is what a user receives after they subscribe or sign up for your mailing list.

Some of the interesting statistics they pointed out include:

• Having the word “sale” in the welcome email subject line increases opens by over 23%
• The word “report” in the subject line decreases opens by almost 24%
• Using a real person’s email address instead of no-reply is more persuasive
• Sending the email immediately after the user signs up increases open rate

Here’s the full infographic: