How Relevant is Google PageRank?
Reporting live from SES New York, Mike Grehan is moderating this open forum with Greg Boser, Dave Naylor and Jill Whalen on the panel.
- PageRank is not as important as it used to be but it is important in terms of crawling frequency and amount of total pages which can be supported.
- Using NoFollow tools to scupt PageRank is a good thing to do.
- Shows how many pages you can hold in the index.
- Toolbar PageRank data is a tiny representation of what real Google PageRank is.
- Don’t ask an SEO about Google PageRank, ask a mathmetician.
Does Google Monitor User Data :
- When you mouse over the links, search engines use javascript to track click thru
- I think they actually are starting to use more of that, but mostly in the blended areas.
- Google using Feedburner as a quality indicator and most blog posts are enjoying high rankings for about two weeks before slowly dropping in the index due to freshness and hot topics.
- If Google used only userdate for ranking sites in its index it would be easier to manipulate those rankings.
- User data is probably part of the algorithm, but there are also 100’s or 1,000’s of such variables.
How Relevant are Blogs to Google Listings
- Blogging can obtain high rankings, but slowly fades away even with SEO’d posts and titles.
- Blogs posts have a slow lifespan, but a blogger is inherently constantly producing new news.
- Front page of Digg or Yahoo Buzz can bring more users and more difference makers than only humans (in terms of links, site usage, advertising revenue)
- Blogs naturally use keywords in the post, that’s where you’re going to get your natural longtail traffic.
- Be creative, be original and be different.
What’s the Difference Between a Forum and a Blog
- RSS. Eventhough forums use RSS, blogs depend on RSS for distribution and aggregation.
- The more authoritative your site is, the more onpage factors are used. A single page from Forbes.com or a major blog will enjoy more authoritative links because of its blog distribution.
- Top bloggers can write one post and enjoy ranking before anyone links to them, because of RSS distribution.
Paid Linking and Google Tips
- Negotiate Links on Your Own
- Use sites like AdBrite (and other places) to identify bloggers not selling ads and strike up private deals.
- Negotiate with broker to buy links on select sites which are not listed in networks.
- Don’t link from all sites PageRank 3 or 5 and above, mix it up.
- Mix white hat and paid links, then phase out paid links.
- Cross reference on Archive.org and see how the sites which have been paying for links on sites for a long time, then see how those advertisers are ranking.
- The guy with the biggest wallet ranks higher.
Category
SEO
