First, let’s define what we understand by “powerful” here: these are web pages that have achieved highest rankings and / or are receiving most referrals.
There may be multiple reasons why you would want to single out the most powerful pages of a website:
(!) Find pages with the highest potential (by pushing just a bit you’ll be able to achieve top positions);
(!) Find which pages you’d like a backlink to your site to be placed (for most exposure);
(!) Analyze your competitor’s strengths (and, possibly, where you can do better); etc
Raven tools give you a great way to identify most powerful pages of any website with just a few easy steps:
1. Go to “Search Assistant” which hides behind “Research” link;
2. Choose the first option (researching by the domain name), provide the site domain and click “Analyze“;
3. The tool generates top 100 highest Google rankings of the domain and returns the results in a handy table where you can see:
- The key phrase;
- The domain position in Google SERPs;
- Traffic % (the % of referral traffic this phrase generates from Google);
- Number of results for this phrase search;
- Average cost per click of this phrase;
- Average monthly search volume of the phrase.
4. Now, the best thing about the table is that it can be sorted by any of the columns, so you can play with it identifying most powerful pages based on:
- It’s current position in Google;
- The phrase CPC;
- The phrase search volume:
