AI, automation, and privacy changes bring significant disruptions and opportunities to PPC marketing. What’s on the horizon for 2025?

PPC Trends is back for its seventh edition, packed full of ways you can adapt to the rise of AI and automation based on what we’ve seen this year.

With trend analysis from seven of the top PPC experts, this year’s edition will help you build your PPC strategy, so you won’t get left behind in 2025.

You’ll get insights into:

• AI in PPC platforms and how you can use it effectively.
• The never-ending third-party cookie dance, and where it’s headed.
• Actionable insights for streamlining your workflows.
• The crucial balance of AI and privacy.

In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.

Our contributors include:

• Menachem Ani, Founder & CEO, JXT Group.
• Andrea Atzori, Director, Ambire.
• Navah Hopkins, Evangelist, Optmyzr.
• Ameet Khabra, Founder, Hop Skip Media.
• Brooke Osmundson, Director of Growth Marketing, Smith Micro Software, Inc.
• Kirk Williams, Founder & Owner, ZATO PPC Marketing.
• Ben Wood, Performance Director, Hallam.

Get a head start for the year ahead. Download your copy of PPC Trends 2025 today!