In an interview conducted at SES 2013 in San Francisco, Lauren Vaccarello of AdRoll explains how their product helps businesses retarget their marketing to interested consumers.
In the video below, Lauren also explains how the introduction of Facebook News Feed retargeting has resulted in click-through rates as high as 3%:
Here are some key takeaways from the video:
- All of your customer intent data already exists based on how visitors interact with your website. When retargeting to consumers, this data is used to market to individuals who have already expressed interest in something on your website.
- With Facebook News Feed retargeting, AdRoll has started to see click-through rates as high as 3%.
- Retargeting directly in the News Feed has a click-through rate 53 times higher than retargeting as an ad unit on the right hand side.
- If you’re new to Facebook retargeting, Lauren recommends a dynamic ads program to ensure the highest click-through rates.
If you have any questions after watching the video, for either myself our Lauren, ask them in the comments section and we will do our best to respond to everyone! Please visit SEJ’s YouTube page for more video interviews from #SESSF 2013.
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