The Importance of User Experience in Search: An Interview With Roger Montti

At Pubcon 2015 in Las Vegas, I had the opportunity to speak with Roger Montti, aka Martini Buster, about user experience in search.

Users experience is not discussed as often because it’s more objective and less quantifiable than the technical and reporting aspects of SEO — but it’s no less important.

Catch up with what you need to know about user experience in search in the video below:

Here are some key takeaways from the video:

• Mobile search is where user experience matters most, because that’s where people are most likely to abandon your site if it loads to slow, or doesn’t fit on their screen.
• Google’s number one goal is to create the best user experience — it only makes sense that Google would prioritize sites with good UX.
• One of the most important factors right now is page speed. From there, the next most important thing is to make content easily scannable. From there, you should focus on displaying less intrusive ads, and so on until you’re providing the best experience
• It you build your site around creating the best user experience, you can’t go wrong. In addition to rankings, you’ll also earn links, greater reputation, more social shares, and so on.
• When it comes to delighting people and getting people excited about your brand — user experience is at the very top.
• The next step for people who are already interested in improving their user experience is to treat their desktop and mobile experience the same. Instead of segregating each experience you should instead try to provide a consistent experience across all screen.

Please visit SEJ’s YouTube page for more video interviews.