#SEJThinkTank Recap: Content Marketing Excellence in 2016: Driving Profitable Content Marketing Techniques

On Tuesday, November 17th, the SEJ ThinkTank was joined and sponsored by Prashant Puri, CEO and Co-Founder of AdLift Inc., to talk about building a profitable content marketing program for 2016. This sponsored webinar was moderated by our own Kelsey Jones and included a short Q&A session at the end.

Here are a few highlights from Prashant’s very informative presentation that focuses on the key elements to profitable content:

• Create share-worthy content
• Identify link worthy sites
  • Understand your keyword segment & audience
  • Identify topically relevant, keyword targeted sites
  • Create an exhaustive list segmented by category & keywords
• Mitigate risk
  • Analyze SEO visibility
  • Understand your anchor text and page linking
  • Avoid being hit by negative SEO
• Calculate ROI
  • Measure your landing page traffic
  • Calculate your costs to create content
  • Calculate revenue generated

Did you miss the live event? We’ve got all the resources you need to get caught up listed below, including a recording and slides.

Watch the Recording of the Webinar

View Prashant’s Slides

Tools Mentioned

Prashant mentioned a lot of great tools during our webinar. Here are the links!

• Google Keyword Tool
• Uber Suggest
• Grepwords
• Ahrefs
• Content Runner
• Google Alerts
• Topsy 
• Searchmetrics
• SEMRush
• AdLift (Sponsor’s product)