New SEO Strategies: 3 Steps To Perfect SEO Content Creation

Are you forward-thinking in your approach to search marketing?

When was the last time you updated your content strategy?

With Google’s ever-changing algorithm, your SEO tactics must continue to evolve.

Search engines are known to reward websites that publish high-quality content – consistently.

Gone are the days when businesses could rank on Google simply by pumping out generic, keyword-stuffed material.

Now, the key to higher rankings is creating content that offers maximum value to searchers.

On October 6, I moderated a webinar with Carlos Meza, President & CEO at Crowd Content.

Meza explained how to optimize your content for user intent and relevancy by using a meaningful content structure.

Here is a summary of the webinar. To access the entire presentation, complete the form.

Key Takeaways

• Use human-first content. Focus on the user and how you can help them. Ensure that your content leaves them with takeaways.
• Topic Clusters answer not only one question but all the questions that the searcher might have.
• Tap into Subject Matter Experts (SMEs) to increase your Expertise, Authoritativeness, and Trustworthiness (E-A-T) score, gain a competitive advantage, and upgrade your content.

Content Creation: What’s Changed Over The Years

2022 has been focusing on quality content, with 6 out of 7 updates targeted toward content.

Crowd Content, Oct 2022

Today, some content methods are no longer applicable.

[Make sure you’re not using these old ways & see content horror stories] Instantly access the webinar →

Search Engines are getting better at understanding content as humans would; it now:

• Puts context into queries and sentences.
• Punishes keyword stuffing.
• Analyzes the holistic meaning of a query.
• Looks at the meaning/scope of whole paragraphs.
• Leverages NLP and AI to predict information people want.

[What’s NLP?] Instantly access the webinar →

In light of these updates, what do you need to do?

What To Do Now: Write For Humans

Unfortunately, over time, we became too technical in SEO and forgot that the content we produce is supposed to serve a purpose for humans.

Writing for humans means producing high-quality content. Here’s how.

High-Quality Content: 3 Factors To Consider

When you want to start writing high-quality content, there are three factors to look at.

Factor #1: Empathetic, People-First Content

Ask yourself, what would you feel if you were in the shoes of the reader?

Humans respond to narratives, stories, brands, and information – and so do search-engine algorithms!

So, make sure you:

• Start with intent – the “why.”
• Focus on the “who.”
• Personalize content.
• Tell stories.
• Make it readable & user-friendly.

[Check out Google’s guidance] Instantly access the webinar →

By writing people-first content, you’ll stay aligned with Google’s narrative that great content is the best way to protect yourself from updates.

Factor #2: Topic Clustering

Topic clusters are resources that answer all the questions around a topic.

When you think about topic clustering, you can think about it like what you’ll have on your plate for dinner.

[Learn what we mean] Instantly access the webinar →

Focus On Topics & Not Keywords

Now, this doesn’t mean keywords don’t work anymore. It just means keywords should be within the topic cluster.

Topic clusters are great for:

• Future-proofing SEO.
• Scaling SEO strategy based on topics.
• Internal linking.
• Attracting backlinks.
• Increasing web engagement.
• Increasing conversion.

[Find out where to start with clusters] Instantly access the webinar →

Factor #3: Subject Matter Experts (SMEs)

A subject matter expert has highly specialized knowledge of a particular industry or field.

Having an SME onboard your content has advantages; they can:

• Improve E-A-T score (must-have for YMYL content).
• Give you a competitive advantage.
• Build trust.
• Make content unique.
• Provide more organic opportunities for backlinks.

[Discover the recipe to producing great E-A-T content with an SME] Instantly access the webinar →

A Note On Artificial Intelligence (AI)

Is AI good or bad for content? It depends on how you use it.

For example, AI is a tool to help writers be more productive, overcome writer’s block, and create an outline.

However, AI will not replace 100% of what a writer can do.

So, it’s best to proceed cautiously when using AI to create content.

Make sure your content strategies stay up-to-date by applying all the principles discussed in the on-demand webinar.

You’ll find that adapting to the rapidly changing SEO standards will be easier, and you’ll be able to energize more of your online presence.

New SEO Strategies: 3 Steps To Perfect SEO Content Creation [Webinar]

Here’s the presentation:

Image Credits:

Featured Image: Paulo Bobita/Search Engine Journal