SEO Customers That Know Choose Specialists
Ammon Johns talks on SEOmoz about the new model SEO customer. A client that is very knowledgeable about SEO, has employees working on its basic SEO and chooses to work together with SEO specialists for the final touch.
He asks himself:
So why does this new type of SEO savvy client want an SEO agency at all? The answer should be obvious. I will even go so far as to say that if you can not already guess, and you run an SEO service, then you need to adjust your perceptions and understanding of what you provide. You should understand this instantly, or your future may be bleak.
The new paradigm I am noting is one where companies outsource SEO by choice, not necessity. Where they hire agencies that represent the very best of breed in SEO – experts they might not hire so easily or economically directly. Where the company seeks specialists and strategists, and has all the basics covered in-house.
A good read about the evolving SEO client
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Gemme van Hasselt is an Internet Marketing Consultant, living in Shanghai, China. His musings on life can be found on China Snippets
